A data profile of the people who buy, follow and care about Celebrity in Sweden — modelled from more than twelve digital signal sources. Celebrity has an estimated audience of 1,783,297 people in Sweden.
Celebrity has an estimated audience of 1,783,297 people in Sweden. 54.0% are female, 46.0% are male, average age 44.3. Top brand affinities: YouTube, IKEA, Biltema, Expressen, Tradera.
Top brand affinities include YouTube, IKEA, Biltema, with strongest over-indexing on YouTube (1.81× the country average).
Demographically, the Celebrity audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Celebrity fan in Sweden is balanced, around 44.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for YouTube.
The key figures that characterise the Celebrity profile in Sweden.
54.0% are female, 46.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 44.3 |
| Estimated audience size | 1,783,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Celebrity audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.0% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Celebrity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Televisions | Technology & Electronics | 2.12× | ||
| 02 | Comedy movies | Movies & TV | 2.11× | ||
| 03 | Magazines | Literature | 1.99× | ||
| 04 | Internet & Social Media | 1.97× | |||
| 05 | TV | Movies & TV | 1.96× | ||
| 06 | Leisure | Travel & Leisure | 1.88× | ||
| 07 | YouTube | Movies & TV | 1.81× | ||
| 08 | Internet & Social Media | 1.81× | |||
| 09 | Child | Kids & Family | 1.78× | ||
| 10 | Mobile phones | Technology & Electronics | 1.77× | ||
| 11 | Stockholm | Travel & Leisure | 1.70× | ||
| 12 | Scandinavia | Travel & Leisure | 1.66× | ||
| 13 | Nordic countries | Travel & Leisure | 1.64× | ||
| 14 | Avanza | Business & Career | 1.62× | ||
| 15 | IKEA | Home & Garden | 1.58× | ||
| 16 | Biltema | Business & Career | 1.58× | ||
| 17 | Sweden | Travel & Leisure | 1.58× | ||
| 18 | Tradera | Shopping | 1.56× | ||
| 19 | SVT Play | Movies & TV | 1.53× | ||
| 20 | Expressen | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.30× | |
| Social Media Usage | JOY | 1.05× | |
| Healthy Lifestyle | BALANCE | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.17× | |
| Patriotism | CONSERVATISM | 0.47× | |
| Travelling | THRILL | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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