A data profile of the people who buy, follow and care about Celebrity in Ireland — modelled from more than twelve digital signal sources. Celebrity has an estimated audience of 1,551,161 people in Ireland.
Celebrity has an estimated audience of 1,551,161 people in Ireland. 60.6% are female, 39.4% are male, average age 41.1. Top brand affinities: Target Style.
Top brand affinities include Target Style, with strongest over-indexing on Target Style (1.6× the country average).
Demographically, the Celebrity audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical Celebrity fan in Ireland is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Target Style.
The key figures that characterise the Celebrity profile in Ireland.
60.6% are female, 39.4% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 41.1 |
| Estimated audience size | 1,551,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Celebrity audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.0% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Celebrity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Target Style | Fashion & Accessoires | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.01× | |
| Patriotism | CONSERVATISM | 0.99× | |
| Social Media Usage | JOY | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.68× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Convenience Orientation | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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