A data profile of the people who buy, follow and care about Celebrity in Austria — modelled from more than twelve digital signal sources. Celebrity has an estimated audience of 1,660,683 people in Austria.
The average Celebrity fan in Austria is 40.9 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Heidi Klum, Hollywood, Sat.1, with strongest over-indexing on Heidi Klum (1.69× the country average).
Demographically, the Celebrity audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Celebrity fan in Austria is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Heidi Klum.
The key figures that characterise the Celebrity profile in Austria.
56.4% are female, 43.6% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 40.9 |
| Estimated audience size | 1,660,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Celebrity audience comes from Austria.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.0% |
| United Kingdom | 5.7% |
Where the Celebrity audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 1.23× | |
| 02 | Upper Austria | ~200K | 1.09× | |
| 03 | Lower Austria | ~200K | 1.07× | |
| 04 | Styria | ~200K | 1.02× | |
| 05 | Vorarlberg | ~60K | 0.97× | |
| 06 | Burgenland | ~40K | 0.97× | |
| 07 | Tyrol | ~100K | 0.96× | |
| 08 | Salzburg | ~100K | 0.92× | |
| 09 | Carinthia (state) | ~80K | 0.90× |
The strongest cross-interests of the Celebrity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Comme des Garçons | Fashion & Accessoires | 2.55× | ||
| 02 | Chris Pine | Movies & TV | 2.41× | ||
| 03 | Banana Republic | Fashion & Accessoires | 1.92× | ||
| 04 | Heidi Klum | Fashion & Accessoires | 1.69× | ||
| 05 | Scarlett Johansson | Movies & TV | 1.69× | ||
| 06 | Kaley Cuoco | Movies & TV | 1.66× | ||
| 07 | Wattpad | Internet & Social Media | 1.66× | ||
| 08 | Global Television Network | Movies & TV | 1.64× | ||
| 09 | Hollywood | Travel & Leisure | 1.63× | ||
| 10 | Sat.1 | Movies & TV | 1.60× | ||
| 11 | Hard Rock Cafe | Food & Beverages | 1.60× | ||
| 12 | Mila Kunis | Movies & TV | 1.59× | ||
| 13 | Let's Dance (German TV series) | Movies & TV | 1.56× | ||
| 14 | Ryan Reynolds | Movies & TV | 1.56× | ||
| 15 | Sandra Bullock | Movies & TV | 1.53× | ||
| 16 | Internet celebrity | Internet & Social Media | 1.52× | ||
| 17 | Quotation | Business & Career | 1.52× | ||
| 18 | Horoscope | Health | 1.50× | ||
| 19 | PromiFlash | Internet & Social Media | 1.50× | ||
| 20 | Angelina Jolie | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.20× | |
| Urban Lifestyle | OPEN | 1.06× | |
| Mindfulness | BALANCE | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.72× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Social Media Usage | JOY | 0.87× |
Celebrity has an estimated audience of 1,660,683 people in Austria, concentrated in Vienna and Lower Austria.
56.4% of Celebrity fans are female, 43.6% are male, with an average age of 40.9 years.
Celebrity fans show strongest brand affinity for Heidi Klum (1.69×), Hollywood (1.63×), and Sat.1 (1.6×) over the country average.
Celebrity fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Celebrity itself, the audience over-indexes on Hollywood (1.63×), Sat.1 (1.6×), Let's Dance (German TV series) (1.56×), and Horoscope (1.5×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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