A data profile of the people who buy, follow and care about Nordic countries in Sweden — modelled from more than twelve digital signal sources. Nordic countries has an estimated audience of 4,109,298 people in Sweden.
Nordic countries has an estimated audience of 4,109,298 people in Sweden. 57.8% are female, 42.2% are male, average age 45.6. Top brand affinities: Scandinavia, Google, Stockholm, Shoes, Dogs.
Top brand affinities include Scandinavia, Google, Stockholm, with strongest over-indexing on Scandinavia (1.82× the country average).
Demographically, the Nordic countries audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Nordic countries fan in Sweden is more female, around 45.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Scandinavia.
The key figures that characterise the Nordic countries profile in Sweden.
57.8% are female, 42.2% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 45.6 |
| Estimated audience size | 4,109,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Nordic countries audience comes from Sweden.
| Country | Share |
|---|---|
| Japan | 31.6% |
| Sweden | 8.6% |
| United States | 7.2% |
The strongest cross-interests of the Nordic countries audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 2.10× | ||
| 02 | Real property | Home & Garden | 2.10× | ||
| 03 | Tesla Motors | Cars & Mobility | 1.89× | ||
| 04 | Scandinavia | Travel & Leisure | 1.82× | ||
| 05 | Intersport | Shopping | 1.80× | ||
| 06 | Dogs | Pets & Animals | 1.73× | ||
| 07 | Bars | Travel & Leisure | 1.73× | ||
| 08 | Happiness | Health | 1.70× | ||
| 09 | Fiction books | Literature | 1.69× | ||
| 10 | Shoes | Fashion & Accessoires | 1.68× | ||
| 11 | Hair products | Beauty & Wellness | 1.68× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.68× | ||
| 13 | Renewable energy | Business & Career | 1.67× | ||
| 14 | Internet & Social Media | 1.64× | |||
| 15 | Celebrity | Movies & TV | 1.64× | ||
| 16 | Meat | Food & Beverages | 1.62× | ||
| 17 | Mobile phones | Technology & Electronics | 1.57× | ||
| 18 | Spas | Beauty & Wellness | 1.57× | ||
| 19 | Stockholm | Travel & Leisure | 1.53× | ||
| 20 | KappAhl | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Early Adopter Mentality | POWER | 1.46× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.88× | |
| Mindfulness | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Nordic countries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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