A data profile of the people who buy, follow and care about Renewable energy in Sweden — modelled from more than twelve digital signal sources. Renewable energy has an estimated audience of 1,578,720 people in Sweden.
Renewable energy has an estimated audience of 1,578,720 people in Sweden. 56.2% are female, 43.8% are male, average age 43.8. Top brand affinities: Solar power, Sustainable energy, Dagens Industri, Solar cell, Solar panel.
Top brand affinities include Solar power, Sustainable energy, Dagens Industri, with strongest over-indexing on Solar power (7.89× the country average).
Demographically, the Renewable energy audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Renewable energy fan in Sweden is more female, around 43.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Solar power.
The key figures that characterise the Renewable energy profile in Sweden.
56.2% are female, 43.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 43.8 |
| Estimated audience size | 1,578,720 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Renewable energy audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.2% |
| Germany | 7.4% |
| Italy | 6.9% |
The strongest cross-interests of the Renewable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wind power | Home & Garden | 8.67× | ||
| 02 | Solar power | Home & Garden | 7.89× | ||
| 03 | Sustainable energy | Home & Garden | 6.50× | ||
| 04 | Solar cell | Home & Garden | 6.27× | ||
| 05 | Efficient energy use | Technology & Electronics | 5.43× | ||
| 06 | Solar panel | Home & Garden | 5.36× | ||
| 07 | E.ON | Home & Garden | 5.28× | ||
| 08 | Vattenfall | Home & Garden | 4.42× | ||
| 09 | Solar energy | Home & Garden | 4.16× | ||
| 10 | Lawn mower | Home & Garden | 3.65× | ||
| 11 | Electricity | Home & Garden | 2.88× | ||
| 12 | Dagens Industri | Business & Career | 2.39× | ||
| 13 | Bauhaus | Shopping | 2.36× | ||
| 14 | Systembolaget | Shopping | 1.84× | ||
| 15 | Swedbank | Business & Career | 1.83× | ||
| 16 | Sweden | Travel & Leisure | 1.83× | ||
| 17 | Ice Hockey World Championships | Sports | 1.76× | ||
| 18 | Biltema | Business & Career | 1.76× | ||
| 19 | Nordea | Business & Career | 1.59× | ||
| 20 | Clas Ohlson | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 4.48× | |
| Social Media Usage | JOY | 1.42× | |
| Design Affinity | PREMIUM | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.26× | |
| Travelling | THRILL | 0.37× | |
| Healthy Lifestyle | BALANCE | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Renewable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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