A data profile of the people who buy, follow and care about Shoes in Sweden — modelled from more than twelve digital signal sources. Shoes has an estimated audience of 3,827,418 people in Sweden.
Shoes has an estimated audience of 3,827,418 people in Sweden. 64.9% are female, 35.1% are male, average age 45.3. Top brand affinities: IKEA, Tradera, Sweden, Footwear, Stockholm.
Top brand affinities include IKEA, Tradera, Sweden, with strongest over-indexing on IKEA (1.71× the country average).
Demographically, the Shoes audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
The typical Shoes fan in Sweden is more female, around 45.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for IKEA.
The key figures that characterise the Shoes profile in Sweden.
64.9% are female, 35.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 45.3 |
| Estimated audience size | 3,827,418 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Shoes audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
The strongest cross-interests of the Shoes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Footwear | Fashion & Accessoires | 2.57× | ||
| 02 | Dresses | Fashion & Accessoires | 2.03× | ||
| 03 | Fashion design | Business & Career | 1.94× | ||
| 04 | Child | Kids & Family | 1.79× | ||
| 05 | Software | Technology & Electronics | 1.72× | ||
| 06 | IKEA | Home & Garden | 1.71× | ||
| 07 | Scandinavia | Travel & Leisure | 1.71× | ||
| 08 | Kitchen | Home & Garden | 1.70× | ||
| 09 | Leisure | Travel & Leisure | 1.69× | ||
| 10 | Social network | Internet & Social Media | 1.69× | ||
| 11 | Nordic countries | Travel & Leisure | 1.68× | ||
| 12 | Hotels | Travel & Leisure | 1.68× | ||
| 13 | Stockholm | Travel & Leisure | 1.67× | ||
| 14 | Mobile phones | Technology & Electronics | 1.67× | ||
| 15 | Internet & Social Media | 1.64× | |||
| 16 | Culture | Literature | 1.62× | ||
| 17 | Internet & Social Media | 1.62× | |||
| 18 | Sweden | Travel & Leisure | 1.61× | ||
| 19 | Europe | Travel & Leisure | 1.61× | ||
| 20 | Tradera | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.12× | |
| Travelling | THRILL | 1.05× | |
| Design Affinity | PREMIUM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.24× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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