A data profile of the people who buy, follow and care about Europe in Sweden — modelled from more than twelve digital signal sources. Europe has an estimated audience of 3,466,903 people in Sweden.
Europe has an estimated audience of 3,466,903 people in Sweden. 54.7% are female, 45.3% are male, average age 44.8. Top brand affinities: Elgiganten, Google, Scandinavia, Shoes, Dogs.
Top brand affinities include Elgiganten, Google, Scandinavia, with strongest over-indexing on Elgiganten (1.75× the country average).
Demographically, the Europe audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Europe fan in Sweden is balanced, around 44.8 years old, with strong Career Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Europe profile in Sweden.
54.7% are female, 45.3% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 44.8 |
| Estimated audience size | 3,466,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Europe audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Germany | Travel & Leisure | 2.02× | ||
| 02 | Real property | Home & Garden | 1.93× | ||
| 03 | Elgiganten | Shopping | 1.75× | ||
| 04 | Hair products | Beauty & Wellness | 1.71× | ||
| 05 | Intersport | Shopping | 1.68× | ||
| 06 | Festival | Music & Radio | 1.68× | ||
| 07 | Bars | Travel & Leisure | 1.66× | ||
| 08 | Scandinavia | Travel & Leisure | 1.65× | ||
| 09 | Dogs | Pets & Animals | 1.65× | ||
| 10 | Internet & Social Media | 1.63× | |||
| 11 | Happiness | Health | 1.63× | ||
| 12 | Fiction books | Literature | 1.62× | ||
| 13 | Shoes | Fashion & Accessoires | 1.61× | ||
| 14 | KappAhl | Fashion & Accessoires | 1.61× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.60× | ||
| 16 | Celebrity | Movies & TV | 1.57× | ||
| 17 | Meat | Food & Beverages | 1.56× | ||
| 18 | Lindex | Fashion & Accessoires | 1.54× | ||
| 19 | Higher education | Business & Career | 1.52× | ||
| 20 | Mobile phones | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.33× | |
| Community Orientation | OPEN | 1.32× | |
| Extroversion | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.90× | |
| Quality Awareness | PREMIUM | 0.92× | |
| Mindfulness | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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