A data profile of the people who buy, follow and care about Europe in Finland — modelled from more than twelve digital signal sources. Europe has an estimated audience of 1,491,821 people in Finland.
Europe has an estimated audience of 1,491,821 people in Finland. 59.0% are female, 41.0% are male, average age 44.4. Top brand affinities: Finnair, Google, LinkedIn, Shoes, Happiness.
Top brand affinities include Finnair, Google, LinkedIn, with strongest over-indexing on Finnair (1.77× the country average).
Demographically, the Europe audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Europe fan in Finland is more female, around 44.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Europe profile in Finland.
59.0% are female, 41.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 44.4 |
| Estimated audience size | 1,491,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Europe audience comes from Finland.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Finnair | Travel & Leisure | 1.77× | ||
| 02 | Internet & Social Media | 1.77× | |||
| 03 | Hair products | Beauty & Wellness | 1.72× | ||
| 04 | Internet & Social Media | 1.71× | |||
| 05 | Dogs | Pets & Animals | 1.71× | ||
| 06 | Happiness | Health | 1.70× | ||
| 07 | Celebrity | Movies & TV | 1.70× | ||
| 08 | Wikipedia | Internet & Social Media | 1.69× | ||
| 09 | Bars | Travel & Leisure | 1.68× | ||
| 10 | Fiction books | Literature | 1.68× | ||
| 11 | Shoes | Fashion & Accessoires | 1.65× | ||
| 12 | Meat | Food & Beverages | 1.64× | ||
| 13 | Spas | Beauty & Wellness | 1.63× | ||
| 14 | Internet & Social Media | 1.62× | |||
| 15 | Intersport | Shopping | 1.57× | ||
| 16 | Stockmann | Shopping | 1.56× | ||
| 17 | Mobile phones | Technology & Electronics | 1.55× | ||
| 18 | Video games | Games | 1.52× | ||
| 19 | Higher education | Business & Career | 1.51× | ||
| 20 | Current events | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.69× | |
| Early Adopter Mentality | POWER | 1.50× | |
| Career Orientation | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.91× | |
| Individualism | JOY | 0.92× | |
| Mindfulness | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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