Europe Audience in Brazil
Europe has an estimated audience of 9,293,499 people in Brazil. 64.1% are female, 35.9% are male, average age 41.7. Top brand affinities: Sociedade Esportiva Palmeiras, Iberia (airline), Sport Club Corinthians Paulista, São Paulo FC, Canada.
Top brand affinities include Sociedade Esportiva Palmeiras, Iberia (airline), Sport Club Corinthians Paulista, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.55× the country average). Demographically, the Europe audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Tradition, Spirituality.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of Europe fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 41.7 |
| Estimated audience size | 9,293,499 |
Audience persona
The typical Europe fan in Brazil is more female, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.55× | Sports |
| Iberia (airline) | 6.39× | Travel & Leisure |
| Sport Club Corinthians Paulista | 1.61× | Sports |
| São Paulo FC | 1.65× | Sports |
| Canada | 2.38× | Travel & Leisure |
| Preta Gil | 1.8× | Music & Radio |
| Localiza | 2.37× | Cars & Mobility |
| Sport Club Internacional | 1.53× | Sports |
| Sport Club do Recife | 2.15× | Sports |
| Happiness | 1.79× | Health |
| Grêmio Foot-Ball Porto Alegrense | 1.6× | Sports |
| Telegram | 2.26× | Internet & Social Media |
| Electrolux | 2.22× | Home & Garden |
| BTS | 2.49× | Music & Radio |
| Dafiti | 2.12× | Fashion & Accessoires |
| Paris | 3.12× | Travel & Leisure |
| Spas | 1.7× | Beauty & Wellness |
| Michael Jackson | 2.84× | Music & Radio |
| Esporte Clube Bahia | 1.55× | Sports |
| Steam | 2.34× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.38 |
| Spirituality | BALANCE | 1.3 |
| Indulgence | JOY | 1.3 |
| Need for Security | CONSERVATISM | 1.28 |
| Creativity | OPEN | 1.26 |
| Risk Appetite | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
See Europe audiences in other countries
More Continent audiences in Brazil
- South America (21,197,242)
- North America (5,835,786)
- Asia (3,929,222)
- Africa (3,394,038)
- Oceania (864,281)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.