A data profile of the people who buy, follow and care about Europe in Canada — modelled from more than twelve digital signal sources. Europe has an estimated audience of 4,132,595 people in Canada.
The average Europe fan in Canada is 41.2 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include FIFA World Cup, WestJet, First class travel, with strongest over-indexing on FIFA World Cup (1.68× the country average).
Demographically, the Europe audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Europe fan in Canada is balanced, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Europe profile in Canada.
51.2% are female, 48.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 41.2 |
| Estimated audience size | 4,132,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Europe audience comes from Canada.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
Where the Europe audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.36× | |
| 02 | British Columbia | ~800K | 1.34× | |
| 03 | Quebec | ~1M | 1.20× | |
| 04 | Alberta | ~600K | 1.15× | |
| 05 | Manitoba | ~200K | 1.05× | |
| 06 | Nova Scotia | ~100K | 0.93× | |
| 07 | New Brunswick | ~90K | 0.90× | |
| 08 | Saskatchewan | ~100K | 0.87× | |
| 09 | Prince Edward Island | ~10K | 0.67× | |
| 10 | Newfoundland and Labrador | ~40K | 0.66× |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 2.44× | ||
| 02 | First class travel | Travel & Leisure | 2.40× | ||
| 03 | Germany | Travel & Leisure | 2.34× | ||
| 04 | Lottery | Games | 2.15× | ||
| 05 | Car rentals | Cars & Mobility | 2.11× | ||
| 06 | CheapOair | Travel & Leisure | 2.05× | ||
| 07 | Ecotourism | Business & Career | 2.02× | ||
| 08 | Sustainable energy | Home & Garden | 1.94× | ||
| 09 | Nespresso | Food & Beverages | 1.89× | ||
| 10 | Swimming | Sports | 1.86× | ||
| 11 | Ugg boots | Fashion & Accessoires | 1.79× | ||
| 12 | Home automation | Technology & Electronics | 1.78× | ||
| 13 | FedEx | Business & Career | 1.77× | ||
| 14 | Masters Tournament | Sports | 1.77× | ||
| 15 | FIFA World Cup | Sports | 1.68× | ||
| 16 | WestJet | Travel & Leisure | 1.68× | ||
| 17 | Tabloid (newspaper format) | Literature | 1.61× | ||
| 18 | Renewable energy | Business & Career | 1.54× | ||
| 19 | Airbnb | Travel & Leisure | 1.53× | ||
| 20 | Volleyball | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.68× | |
| Convenience Orientation | PREMIUM | 1.53× | |
| Sustainability | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Mindfulness | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.89× |
Europe has an estimated audience of 4,132,595 people in Canada, concentrated in Ontario and Quebec.
51.2% of Europe fans are female, 48.8% are male, with an average age of 41.2 years.
Europe fans show strongest brand affinity for FIFA World Cup (1.68×), WestJet (1.68×), and First class travel (2.4×) over the country average.
Europe fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1M), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Europe itself, the audience over-indexes on WestJet (1.68×), First class travel (2.4×), Swimming (1.86×), and Airbnb (1.53×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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