Europe Audience in Canada
Europe has an estimated audience of 4,132,595 people in Canada. 51.2% are female, 48.8% are male, average age 41.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: WestJet, FIFA World Cup, First class travel, Swimming, Airbnb.
The average Europe fan in Canada is 41.2 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include WestJet, FIFA World Cup, First class travel, with strongest over-indexing on WestJet (1.68× the country average). Demographically, the Europe audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of Europe fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 41.2 |
| Estimated audience size | 4,132,595 |
Audience persona
The typical Europe fan in Canada is balanced, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for WestJet.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,361,362 | 1.36× |
| Quebec | 1,187,611 | 1.2× |
| British Columbia | 830,574 | 1.34× |
| Alberta | 585,703 | 1.15× |
| Manitoba | 162,464 | 1.05× |
| Nova Scotia | 114,996 | 0.93× |
| Saskatchewan | 114,058 | 0.87× |
| New Brunswick | 85,387 | 0.9× |
| Newfoundland and Labrador | 41,554 | 0.66× |
| Prince Edward Island | 13,671 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WestJet | 1.68× | Travel & Leisure |
| FIFA World Cup | 1.68× | Sports |
| First class travel | 2.4× | Travel & Leisure |
| Swimming | 1.86× | Sports |
| Airbnb | 1.53× | Travel & Leisure |
| 1.53× | Internet & Social Media | |
| Car rentals | 2.11× | Cars & Mobility |
| Lottery | 2.15× | Games |
| FedEx | 1.77× | Business & Career |
| Germany | 2.34× | Travel & Leisure |
| Sustainable energy | 1.94× | Home & Garden |
| Volleyball | 1.52× | Sports |
| Sports betting | 2.44× | Games |
| Masters Tournament | 1.77× | Sports |
| Ecotourism | 2.02× | Business & Career |
| Nespresso | 1.89× | Food & Beverages |
| Ugg boots | 1.79× | Fashion & Accessoires |
| CheapOair | 2.05× | Travel & Leisure |
| Home automation | 1.78× | Technology & Electronics |
| Renewable energy | 1.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.68 |
| Convenience Orientation | PREMIUM | 1.53 |
| Sustainability | BALANCE | 1.43 |
| Family Orientation | CONSERVATISM | 1.43 |
| Tradition | CONSERVATISM | 1.2 |
| Career Orientation | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
See Europe audiences in other countries
More Continent audiences in Canada
- North America (15,707,745)
- Asia (4,108,984)
- Africa (3,108,342)
- South America (2,795,304)
- Oceania (2,232,855)
Frequently asked questions
How many fans does Europe have in Canada?
Europe has an estimated audience of 4,132,595 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Europe fans?
51.2% of Europe fans are female, 48.8% are male, with an average age of 41.2 years.
Which brands do Europe fans like most?
Europe fans show strongest brand affinity for WestJet (1.68×), FIFA World Cup (1.68×), and First class travel (2.4×) over the country average.
Where do Europe fans live in Canada?
Europe fans in Canada are most concentrated in Ontario (reach 2,361,362), Quebec (reach 1,187,611), and British Columbia (reach 830,574). These three regions account for the largest share of the active audience.
What other brands do Europe fans also like?
Beyond Europe itself, the audience over-indexes on FIFA World Cup (1.68×), First class travel (2.4×), Swimming (1.86×), and Airbnb (1.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.