A data profile of the people who buy, follow and care about Volleyball in Canada — modelled from more than twelve digital signal sources. Volleyball has an estimated audience of 3,626,090 people in Canada.
The average Volleyball fan in Canada is 37.8 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include FIFA World Cup 2026, FIFA World Cup, Réseau des sports, with strongest over-indexing on FIFA World Cup 2026 (1.75× the country average).
Demographically, the Volleyball audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Sports Activity, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Volleyball fan in Canada is more male, around 37.8 years old, with strong Sports Activity tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the Volleyball profile in Canada.
40.1% are female, 59.9% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 37.8 |
| Estimated audience size | 3,626,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Volleyball audience comes from Canada.
| Country | Share |
|---|---|
| United States | 13.9% |
| Japan | 8.6% |
| Italy | 6.0% |
Where the Volleyball audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manitoba | ~200K | 1.40× | |
| 02 | Ontario | ~2M | 1.30× | |
| 03 | Saskatchewan | ~100K | 1.24× | |
| 04 | New Brunswick | ~100K | 1.20× | |
| 05 | British Columbia | ~600K | 1.12× | |
| 06 | Alberta | ~400K | 1.00× | |
| 07 | Quebec | ~800K | 0.90× | |
| 08 | Newfoundland and Labrador | ~50K | 0.90× | |
| 09 | Prince Edward Island | ~10K | 0.63× | |
| 10 | Nova Scotia | ~70K | 0.62× |
The strongest cross-interests of the Volleyball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | A.C. Milan | Sports | 3.59× | ||
| 02 | Beach volleyball | Sports | 3.48× | ||
| 03 | FIFA (video game series) | Games | 3.01× | ||
| 04 | Sports club | Sports | 2.86× | ||
| 05 | UEFA Europa League | Sports | 2.38× | ||
| 06 | Real Madrid C.F. | Sports | 2.19× | ||
| 07 | Manchester City F.C. | Sports | 2.13× | ||
| 08 | WNBA | Sports | 2.08× | ||
| 09 | UEFA Champions League | Sports | 2.05× | ||
| 10 | FIFA World Cup | Sports | 1.86× | ||
| 11 | Manchester United F.C. | Sports | 1.85× | ||
| 12 | FIFA World Cup 2026 | Sports | 1.75× | ||
| 13 | FC Barcelona | Sports | 1.75× | ||
| 14 | Major League Soccer | Sports | 1.75× | ||
| 15 | Connor McDavid | Sports | 1.69× | ||
| 16 | NBA playoffs | Sports | 1.66× | ||
| 17 | Réseau des sports | Sports | 1.65× | ||
| 18 | Sidney Crosby | Sports | 1.61× | ||
| 19 | Premier League | Sports | 1.56× | ||
| 20 | Europe | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.35× | |
| Career Orientation | POWER | 1.33× | |
| Social Media Usage | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Individualism | JOY | 0.83× | |
| Convenience Orientation | PREMIUM | 0.87× |
Volleyball has an estimated audience of 3,626,090 people in Canada, concentrated in Ontario and Quebec.
40.1% of Volleyball fans are female, 59.9% are male, with an average age of 37.8 years.
Volleyball fans show strongest brand affinity for FIFA World Cup 2026 (1.75×), FIFA World Cup (1.86×), and Réseau des sports (1.65×) over the country average.
Volleyball fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~800K), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Volleyball itself, the audience over-indexes on FIFA World Cup (1.86×), Réseau des sports (1.65×), Real Madrid C.F. (2.19×), and FIFA (video game series) (3.01×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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