Asia Audience in Canada
Asia has an estimated audience of 4,108,984 people in Canada. 48.6% are female, 51.4% are male, average age 39.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Google Maps, Radio, United Nations, Innovation, Car rentals.
The average Asia fan in Canada is 39.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Google Maps, Radio, United Nations, with strongest over-indexing on Google Maps (1.65× the country average). Demographically, the Asia audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of Asia fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 39.9 |
| Estimated audience size | 4,108,984 |
Audience persona
The typical Asia fan in Canada is balanced, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Google Maps.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,331,207 | 0.77× |
| Quebec | 873,964 | 0.89× |
| British Columbia | 593,800 | 0.97× |
| Alberta | 522,160 | 1.03× |
| Manitoba | 156,947 | 1.02× |
| Saskatchewan | 137,591 | 1.06× |
| Nova Scotia | 128,627 | 1.05× |
| New Brunswick | 106,267 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 1.65× | Internet & Social Media |
| Radio | 1.71× | Technology & Electronics |
| United Nations | 3.12× | Politics & Society |
| Innovation | 1.67× | Business & Career |
| Car rentals | 1.6× | Cars & Mobility |
| Tabloid (newspaper format) | 1.83× | Literature |
| Cathay Pacific | 3.08× | Travel & Leisure |
| Qatar Airways | 2.8× | Travel & Leisure |
| Western Union | 1.67× | Business & Career |
| First class travel | 1.56× | Travel & Leisure |
| Lexus | 1.9× | Cars & Mobility |
| Jollibee | 1.83× | Food & Beverages |
| Foot Locker | 1.53× | Shopping |
| Tesla Motors | 1.57× | Cars & Mobility |
| Hyundai | 1.53× | Cars & Mobility |
| Sports betting | 2.18× | Games |
| Vehicle insurance | 1.6× | Cars & Mobility |
| Ugg boots | 1.7× | Fashion & Accessoires |
| New Balance | 1.51× | Fashion & Accessoires |
| Sustainable energy | 1.61× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.47 |
| Spirituality | BALANCE | 1.32 |
| Urban Lifestyle | OPEN | 1.32 |
| Travelling | THRILL | 1.29 |
| Early Adopter Mentality | POWER | 1.28 |
| Quality Awareness | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
See Asia audiences in other countries
More Continent audiences in Canada
- North America (15,707,745)
- Europe (4,132,595)
- Africa (3,108,342)
- South America (2,795,304)
- Oceania (2,232,855)
Frequently asked questions
How many fans does Asia have in Canada?
Asia has an estimated audience of 4,108,984 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Asia fans?
48.6% of Asia fans are female, 51.4% are male, with an average age of 39.9 years.
Which brands do Asia fans like most?
Asia fans show strongest brand affinity for Google Maps (1.65×), Radio (1.71×), and United Nations (3.12×) over the country average.
Where do Asia fans live in Canada?
Asia fans in Canada are most concentrated in Ontario (reach 1,331,207), Quebec (reach 873,964), and British Columbia (reach 593,800). These three regions account for the largest share of the active audience.
What other brands do Asia fans also like?
Beyond Asia itself, the audience over-indexes on Radio (1.71×), United Nations (3.12×), Innovation (1.67×), and Car rentals (1.6×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.