A data profile of the people who buy, follow and care about Asia in Canada — modelled from more than twelve digital signal sources. Asia has an estimated audience of 4,108,984 people in Canada.
The average Asia fan in Canada is 39.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Google Maps, Radio, United Nations, with strongest over-indexing on Google Maps (1.65× the country average).
Demographically, the Asia audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Asia fan in Canada is balanced, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Google Maps.
The key figures that characterise the Asia profile in Canada.
48.6% are female, 51.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 39.9 |
| Estimated audience size | 4,108,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Asia audience comes from Canada.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
Where the Asia audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~100K | 1.12× | |
| 02 | Saskatchewan | ~100K | 1.06× | |
| 03 | Nova Scotia | ~100K | 1.05× | |
| 04 | Alberta | ~500K | 1.03× | |
| 05 | Manitoba | ~200K | 1.02× | |
| 06 | British Columbia | ~600K | 0.97× | |
| 07 | Quebec | ~900K | 0.89× | |
| 08 | Ontario | ~1.5M | 0.77× |
The strongest cross-interests of the Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | United Nations | Politics & Society | 3.12× | ||
| 02 | Cathay Pacific | Travel & Leisure | 3.08× | ||
| 03 | Qatar Airways | Travel & Leisure | 2.80× | ||
| 04 | Sports betting | Games | 2.18× | ||
| 05 | Lexus | Cars & Mobility | 1.90× | ||
| 06 | Tabloid (newspaper format) | Literature | 1.83× | ||
| 07 | Jollibee | Food & Beverages | 1.83× | ||
| 08 | Cadillac | Cars & Mobility | 1.82× | ||
| 09 | Radio | Technology & Electronics | 1.71× | ||
| 10 | Ugg boots | Fashion & Accessoires | 1.70× | ||
| 11 | Innovation | Business & Career | 1.67× | ||
| 12 | Western Union | Business & Career | 1.67× | ||
| 13 | Google Maps | Internet & Social Media | 1.65× | ||
| 14 | Sustainable energy | Home & Garden | 1.61× | ||
| 15 | Car rentals | Cars & Mobility | 1.60× | ||
| 16 | Vehicle insurance | Cars & Mobility | 1.60× | ||
| 17 | Tesla Motors | Cars & Mobility | 1.57× | ||
| 18 | First class travel | Travel & Leisure | 1.56× | ||
| 19 | Foot Locker | Shopping | 1.53× | ||
| 20 | Hyundai | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.47× | |
| Spirituality | BALANCE | 1.32× | |
| Urban Lifestyle | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| DIY Mentality | THRILL | 0.80× | |
| Pet Ownership | JOY | 0.83× |
Asia has an estimated audience of 4,108,984 people in Canada, concentrated in Ontario and Quebec.
48.6% of Asia fans are female, 51.4% are male, with an average age of 39.9 years.
Asia fans show strongest brand affinity for Google Maps (1.65×), Radio (1.71×), and United Nations (3.12×) over the country average.
Asia fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~900K), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Asia itself, the audience over-indexes on Radio (1.71×), United Nations (3.12×), Innovation (1.67×), and Car rentals (1.6×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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