A data profile of the people who buy, follow and care about Asia in Spain — modelled from more than twelve digital signal sources. Asia has an estimated audience of 4,118,134 people in Spain.
Asia has an estimated audience of 4,118,134 people in Spain. 51.9% are female, 48.1% are male, average age 44.3. Top brand affinities: Iberia (airline), WhatsApp, Satire, Betfair, Refrigerator.
Top brand affinities include Iberia (airline), WhatsApp, Satire, with strongest over-indexing on Iberia (airline) (2.48× the country average).
Demographically, the Asia audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Asia fan in Spain is balanced, around 44.3 years old, with strong Spirituality tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Asia profile in Spain.
51.9% are female, 48.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 44.3 |
| Estimated audience size | 4,118,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Asia audience comes from Spain.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
The strongest cross-interests of the Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taiwan | Travel & Leisure | 5.95× | ||
| 02 | Satire | Literature | 5.93× | ||
| 03 | Tibet | Travel & Leisure | 5.42× | ||
| 04 | Betfair | Games | 4.37× | ||
| 05 | Headphones | Technology & Electronics | 3.49× | ||
| 06 | Greece | Travel & Leisure | 3.37× | ||
| 07 | Refrigerator | Home & Garden | 3.35× | ||
| 08 | Rayo Vallecano | Travel & Leisure | 2.90× | ||
| 09 | Internet & Social Media | 2.65× | |||
| 10 | Distilled beverage | Food & Beverages | 2.59× | ||
| 11 | Iberia (airline) | Travel & Leisure | 2.48× | ||
| 12 | Dentistry | Business & Career | 2.46× | ||
| 13 | Volunteering | Politics & Society | 2.19× | ||
| 14 | Local food | Food & Beverages | 2.00× | ||
| 15 | Badoo | Internet & Social Media | 1.91× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.90× | ||
| 17 | Genetics | Kids & Family | 1.85× | ||
| 18 | IBEX 35 | Business & Career | 1.77× | ||
| 19 | Caixabank | Business & Career | 1.72× | ||
| 20 | Religion | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.43× | |
| Community Orientation | OPEN | 1.43× | |
| Travelling | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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