A data profile of the people who buy, follow and care about Asia in India — modelled from more than twelve digital signal sources. Asia has an estimated audience of 17,487,500 people in India.
Asia has an estimated audience of 17,487,500 people in India. 23.3% are female, 76.7% are male, average age 31.9. Top brand affinities: Macau, Tibet, Beijing, Monarchy, Taiwan.
Top brand affinities include Macau, Tibet, Beijing, with strongest over-indexing on Macau (13.73× the country average).
Demographically, the Asia audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Asia fan in India is more male, around 31.9 years old, with strong Mindfulness tendencies and a notable affinity for Macau.
The key figures that characterise the Asia profile in India.
23.3% are female, 76.7% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 31.9 |
| Estimated audience size | 17,487,500 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Asia audience comes from India.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
The strongest cross-interests of the Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Macau | Travel & Leisure | 13.73× | ||
| 02 | Tibet | Travel & Leisure | 11.73× | ||
| 03 | Beijing | Travel & Leisure | 8.70× | ||
| 04 | Monarchy | Politics & Society | 8.47× | ||
| 05 | Taiwan | Travel & Leisure | 7.02× | ||
| 06 | Mount Everest | Travel & Leisure | 5.55× | ||
| 07 | United Nations | Politics & Society | 5.04× | ||
| 08 | Santorini | Travel & Leisure | 4.93× | ||
| 09 | Hong Kong | Travel & Leisure | 4.62× | ||
| 10 | Anthropology | Business & Career | 2.85× | ||
| 11 | Lodging | Travel & Leisure | 2.47× | ||
| 12 | Singapore | Travel & Leisure | 2.46× | ||
| 13 | Himalayas | Travel & Leisure | 2.35× | ||
| 14 | Young's | Food & Beverages | 2.29× | ||
| 15 | Crossword | Games | 2.09× | ||
| 16 | Wattpad | Internet & Social Media | 2.09× | ||
| 17 | Wikipedia | Internet & Social Media | 2.01× | ||
| 18 | Hindustan | Politics & Society | 1.77× | ||
| 19 | Instant messaging | Internet & Social Media | 1.59× | ||
| 20 | Volunteering | Politics & Society | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.45× | |
| Career Orientation | POWER | 1.29× | |
| Risk Appetite | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.75× | |
| Social Media Usage | JOY | 0.78× | |
| Early Adopter Mentality | POWER | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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