A data profile of the people who buy, follow and care about Asia in Denmark — modelled from more than twelve digital signal sources. Asia has an estimated audience of 748,007 people in Denmark.
Asia has an estimated audience of 748,007 people in Denmark. 50.5% are female, 49.5% are male, average age 44.1. Top brand affinities: Elgiganten, Germany, Hairstyle, Greece, Lebanon.
Top brand affinities include Elgiganten, Germany, Hairstyle, with strongest over-indexing on Elgiganten (1.72× the country average).
Demographically, the Asia audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Asia fan in Denmark is balanced, around 44.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Asia profile in Denmark.
50.5% are female, 49.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 44.1 |
| Estimated audience size | 748,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Asia audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
The strongest cross-interests of the Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lebanon | Travel & Leisure | 4.11× | ||
| 02 | Vietnam | Travel & Leisure | 3.53× | ||
| 03 | Taiwan | Travel & Leisure | 2.97× | ||
| 04 | Czech Republic | Travel & Leisure | 2.71× | ||
| 05 | Israel | Travel & Leisure | 2.61× | ||
| 06 | Greece | Travel & Leisure | 2.34× | ||
| 07 | Thailand | Travel & Leisure | 2.02× | ||
| 08 | Germany | Travel & Leisure | 1.87× | ||
| 09 | Iceland | Travel & Leisure | 1.83× | ||
| 10 | Baggage | Fashion & Accessoires | 1.82× | ||
| 11 | Elgiganten | Shopping | 1.72× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.70× | ||
| 13 | First-person shooter games | Games | 1.59× | ||
| 14 | Heat pump | Home & Garden | 1.58× | ||
| 15 | Science fiction movies | Movies & TV | 1.56× | ||
| 16 | Roskilde Festival | Music & Radio | 1.54× | ||
| 17 | Gambling | Games | 1.52× | ||
| 18 | Sunweb | Travel & Leisure | 1.52× | ||
| 19 | Radio | Technology & Electronics | 1.51× | ||
| 20 | Viral video | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Spirituality | BALANCE | 1.46× | |
| Early Adopter Mentality | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Individualism | JOY | 0.86× | |
| Sustainability | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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