A data profile of the people who buy, follow and care about Radio in Denmark — modelled from more than twelve digital signal sources. Radio has an estimated audience of 881,509 people in Denmark.
Radio has an estimated audience of 881,509 people in Denmark. 43.9% are female, 56.1% are male, average age 44.8. Top brand affinities: Gmail, Circle K, Kvickly, Broadcasting, DJ mixer.
Top brand affinities include Gmail, Circle K, Kvickly, with strongest over-indexing on Gmail (1.6× the country average).
Demographically, the Radio audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Radio fan in Denmark is more male, around 44.8 years old, with strong Social Media Usage tendencies and a notable affinity for Gmail.
The key figures that characterise the Radio profile in Denmark.
43.9% are female, 56.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 44.8 |
| Estimated audience size | 881,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Radio audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DJ mixer | Music & Radio | 11.56× | ||
| 02 | Communication studies | Business & Career | 2.75× | ||
| 03 | Television station | Movies & TV | 2.67× | ||
| 04 | Digital audio | Technology & Electronics | 2.34× | ||
| 05 | Wikipedia | Internet & Social Media | 2.02× | ||
| 06 | News broadcasting | Business & Career | 1.99× | ||
| 07 | Bild | News | 1.97× | ||
| 08 | Broadcasting | Movies & TV | 1.86× | ||
| 09 | Popular culture | Arts & Culture | 1.73× | ||
| 10 | Filmmaking | Business & Career | 1.73× | ||
| 11 | Rema | Music & Radio | 1.67× | ||
| 12 | Gmail | Internet & Social Media | 1.60× | ||
| 13 | Internet & Social Media | 1.60× | |||
| 14 | Adventure | Travel & Leisure | 1.56× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.56× | ||
| 16 | Kvickly | Food & Beverages | 1.55× | ||
| 17 | Telecommunication | Technology & Electronics | 1.55× | ||
| 18 | Breaking news | Movies & TV | 1.53× | ||
| 19 | Circle K | Shopping | 1.51× | ||
| 20 | Telenor | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.11× | |
| Travelling | THRILL | 1.08× | |
| Patriotism | CONSERVATISM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.60× | |
| Urban Lifestyle | OPEN | 0.85× | |
| Patriotism | CONSERVATISM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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