A data profile of the people who buy, follow and care about Radio in Argentina — modelled from more than twelve digital signal sources. Radio has an estimated audience of 1,638,099 people in Argentina.
Radio has an estimated audience of 1,638,099 people in Argentina. 52.3% are female, 47.7% are male, average age 39.9. Top brand affinities: La Voz (Spanish TV series), Radio broadcasting, Broadcast engineering, Digital television, High-definition television.
Top brand affinities include La Voz (Spanish TV series), Radio broadcasting, Broadcast engineering, with strongest over-indexing on La Voz (Spanish TV series) (1.56× the country average).
Demographically, the Radio audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism.
The typical Radio fan in Argentina is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for La Voz (Spanish TV series).
The key figures that characterise the Radio profile in Argentina.
52.3% are female, 47.7% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 39.9 |
| Estimated audience size | 1,638,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Radio audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcast engineering | Business & Career | 4.41× | ||
| 02 | Radio broadcasting | Music & Radio | 2.84× | ||
| 03 | Broadway theatre | Travel & Leisure | 2.41× | ||
| 04 | News broadcasting | Business & Career | 2.17× | ||
| 05 | Biographical film | Movies & TV | 2.11× | ||
| 06 | Humorism | Literature | 1.95× | ||
| 07 | Digital television | Movies & TV | 1.90× | ||
| 08 | Harmony | Kids & Family | 1.86× | ||
| 09 | Guatemala | Travel & Leisure | 1.70× | ||
| 10 | Joke | Literature | 1.62× | ||
| 11 | Television station | Movies & TV | 1.62× | ||
| 12 | Online newspaper | News | 1.60× | ||
| 13 | Genetics | Kids & Family | 1.59× | ||
| 14 | Bolivia | Travel & Leisure | 1.58× | ||
| 15 | América TV | Movies & TV | 1.57× | ||
| 16 | La Voz (Spanish TV series) | Movies & TV | 1.56× | ||
| 17 | Jesus | Politics & Society | 1.56× | ||
| 18 | High-definition television | Technology & Electronics | 1.55× | ||
| 19 | Pacific Ocean | Travel & Leisure | 1.51× | ||
| 20 | Telenovela | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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