Rascasse Audience Intelligence

América TV Audience in Argentina

A data profile of the people who buy, follow and care about América TV in Argentina — modelled from more than twelve digital signal sources. América TV has an estimated audience of 1,652,007 people in Argentina.

América TV has an estimated audience of 1,652,007 people in Argentina. 60.6% are female, 39.4% are male, average age 38.2. Top brand affinities: Online newspaper, Radio, Tradition, Shakira, Virtual reality.

Top brand affinities include Online newspaper, Radio, Tradition, with strongest over-indexing on Online newspaper (1.7× the country average).

Demographically, the América TV audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Tradition, Convenience Orientation.

The typical América TV fan in Argentina is more female, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Online newspaper.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the América TV profile in Argentina.

Audience size
1.7M
in Argentina
Gender
60.6%
39.4% male
Age
38.2
average years
Country rank
#513
TV Channel in Argentina
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of América TV

60.6% are female, 39.4% are male, average age 38.2.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for América TV audience in Argentina
MetricValue
Female60.6%
Male39.4%
Average age38.2
Estimated audience size1,652,007
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the América TV audience in Argentina
Age bracketShare%
16-1920%
20-2922%
30-3921%
40-4918%
50+18%
Fig. 04

Worldwide distribution

62.3%

of the worldwide América TV audience comes from Argentina.

Worldwide audience distribution share by country for América TV
CountryShare
Argentina62.3%
United States19.1%
Chile4.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the América TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for América TV audience
#·InterestCategoryAffinity×
01Meghan MarkleFashion & Accessoires2.30×
02BugattiCars & Mobility1.98×
03Non-alcoholic beverageFood & Beverages1.85×
04Jessica AlbaMovies & TV1.82×
05Baking powderFood & Beverages1.80×
06The Championships, WimbledonSports1.77×
07Angelina JolieMovies & TV1.73×
08JudaismPolitics & Society1.72×
09Online newspaperNews1.70×
10Soap operaMovies & TV1.67×
11Rail transportTravel & Leisure1.64×
12TupperwareHome & Garden1.64×
13Virtual realityTechnology & Electronics1.61×
14Sevilla FCSports1.59×
15Mark WahlbergMovies & TV1.58×
16RadioTechnology & Electronics1.57×
17World Heritage SitePolitics & Society1.54×
18ShakiraMusic & Radio1.52×
19TraditionPolitics & Society1.51×
20Anne HathawayMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the América TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by América TV audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.51×
Convenience OrientationPREMIUM1.48×
IndulgenceJOY1.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by América TV audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.54×
Quality AwarenessPREMIUM0.70×
Career OrientationPOWER0.72×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Argentina who actively search for América TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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