A data profile of the people who buy, follow and care about América TV in Argentina — modelled from more than twelve digital signal sources. América TV has an estimated audience of 1,652,007 people in Argentina.
América TV has an estimated audience of 1,652,007 people in Argentina. 60.6% are female, 39.4% are male, average age 38.2. Top brand affinities: Online newspaper, Radio, Tradition, Shakira, Virtual reality.
Top brand affinities include Online newspaper, Radio, Tradition, with strongest over-indexing on Online newspaper (1.7× the country average).
Demographically, the América TV audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical América TV fan in Argentina is more female, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Online newspaper.
The key figures that characterise the América TV profile in Argentina.
60.6% are female, 39.4% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 38.2 |
| Estimated audience size | 1,652,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide América TV audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 62.3% |
| United States | 19.1% |
| Chile | 4.9% |
The strongest cross-interests of the América TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Meghan Markle | Fashion & Accessoires | 2.30× | ||
| 02 | Bugatti | Cars & Mobility | 1.98× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.85× | ||
| 04 | Jessica Alba | Movies & TV | 1.82× | ||
| 05 | Baking powder | Food & Beverages | 1.80× | ||
| 06 | The Championships, Wimbledon | Sports | 1.77× | ||
| 07 | Angelina Jolie | Movies & TV | 1.73× | ||
| 08 | Judaism | Politics & Society | 1.72× | ||
| 09 | Online newspaper | News | 1.70× | ||
| 10 | Soap opera | Movies & TV | 1.67× | ||
| 11 | Rail transport | Travel & Leisure | 1.64× | ||
| 12 | Tupperware | Home & Garden | 1.64× | ||
| 13 | Virtual reality | Technology & Electronics | 1.61× | ||
| 14 | Sevilla FC | Sports | 1.59× | ||
| 15 | Mark Wahlberg | Movies & TV | 1.58× | ||
| 16 | Radio | Technology & Electronics | 1.57× | ||
| 17 | World Heritage Site | Politics & Society | 1.54× | ||
| 18 | Shakira | Music & Radio | 1.52× | ||
| 19 | Tradition | Politics & Society | 1.51× | ||
| 20 | Anne Hathaway | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.51× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| Indulgence | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Quality Awareness | PREMIUM | 0.70× | |
| Career Orientation | POWER | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for América TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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