A data profile of the people who buy, follow and care about TyC Sports in Argentina — modelled from more than twelve digital signal sources. TyC Sports has an estimated audience of 3,057,065 people in Argentina.
TyC Sports has an estimated audience of 3,057,065 people in Argentina. 22.7% are female, 77.3% are male, average age 35.1. Top brand affinities: Real Madrid C.F., Copa Libertadores, UEFA Champions League, Paris Saint-Germain, Lionel Messi.
Top brand affinities include Real Madrid C.F., Copa Libertadores, UEFA Champions League, with strongest over-indexing on Real Madrid C.F. (1.52× the country average).
Demographically, the TyC Sports audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical TyC Sports fan in Argentina is more male, around 35.1 years old, with strong Need for Security tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the TyC Sports profile in Argentina.
22.7% are female, 77.3% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 35.1 |
| Estimated audience size | 3,057,065 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide TyC Sports audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 59.4% |
| United States | 7.2% |
| Spain | 5.4% |
The strongest cross-interests of the TyC Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Aguilera | Music & Radio | 2.53× | ||
| 02 | Stadium | Sports | 2.39× | ||
| 03 | Copa América | Sports | 2.21× | ||
| 04 | Copa Libertadores | Sports | 2.07× | ||
| 05 | Sevilla FC | Sports | 1.99× | ||
| 06 | UEFA Europa League | Sports | 1.90× | ||
| 07 | Aston Villa F.C. | Sports | 1.79× | ||
| 08 | Paris Saint-Germain | Sports | 1.78× | ||
| 09 | UEFA Champions League | Sports | 1.74× | ||
| 10 | Lionel Messi | Sports | 1.70× | ||
| 11 | Ultimate Fighting Championship | Sports | 1.70× | ||
| 12 | Sandra Bullock | Movies & TV | 1.65× | ||
| 13 | Neymar | Sports | 1.62× | ||
| 14 | Cristiano Ronaldo | Sports | 1.61× | ||
| 15 | Mark Wahlberg | Movies & TV | 1.59× | ||
| 16 | Atlético Madrid | Sports | 1.56× | ||
| 17 | Inter Milan | Sports | 1.56× | ||
| 18 | Arnold Schwarzenegger | Movies & TV | 1.55× | ||
| 19 | Real Madrid C.F. | Sports | 1.52× | ||
| 20 | Toyota Corolla | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.30× | |
| Patriotism | CONSERVATISM | 1.25× | |
| Convenience Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.40× | |
| Early Adopter Mentality | POWER | 0.60× | |
| Indulgence | JOY | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for TyC Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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