A data profile of the people who buy, follow and care about Real Madrid C.F. in Argentina — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 7,117,007 people in Argentina.
Real Madrid C.F. has an estimated audience of 7,117,007 people in Argentina. 37.2% are female, 62.8% are male, average age 33.2. Top brand affinities: Marcelo Gallardo, Mauro Icardi, TyC Sports, UEFA Champions League, Copa Libertadores.
Top brand affinities include Marcelo Gallardo, Mauro Icardi, TyC Sports, with strongest over-indexing on Marcelo Gallardo (1.89× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Real Madrid C.F. fan in Argentina is more male, around 33.2 years old, with strong Career Orientation tendencies and a notable affinity for Marcelo Gallardo.
The key figures that characterise the Real Madrid C.F. profile in Argentina.
37.2% are female, 62.8% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 33.2 |
| Estimated audience size | 7,117,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Real Madrid C.F. audience comes from Argentina.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| United States | 7.6% |
| Spain | 7.4% |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angel Di Maria | Sports | 2.31× | ||
| 02 | Neymar | Sports | 2.07× | ||
| 03 | Fernando Gago | Sports | 2.02× | ||
| 04 | Mauro Icardi | Sports | 2.00× | ||
| 05 | Marcelo Gallardo | Sports | 1.89× | ||
| 06 | Bristol, Connecticut | Travel & Leisure | 1.84× | ||
| 07 | Juventus F.C. | Sports | 1.79× | ||
| 08 | Premier League | Sports | 1.75× | ||
| 09 | Juan Román Riquelme | Sports | 1.73× | ||
| 10 | Cristiano Ronaldo | Sports | 1.69× | ||
| 11 | UEFA Europa League | Sports | 1.68× | ||
| 12 | UEFA Champions League | Sports | 1.66× | ||
| 13 | Copa Libertadores | Sports | 1.65× | ||
| 14 | ESPN | Movies & TV | 1.61× | ||
| 15 | Manchester City F.C. | Sports | 1.56× | ||
| 16 | Inter Milan | Sports | 1.53× | ||
| 17 | TyC Sports | Sports | 1.52× | ||
| 18 | Lionel Messi | Sports | 1.52× | ||
| 19 | Paris Saint-Germain | Sports | 1.51× | ||
| 20 | Fox Sports | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.54× | |
| Risk Appetite | THRILL | 1.37× | |
| Sports Activity | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.70× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Design Affinity | PREMIUM | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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