A data profile of the people who buy, follow and care about Copa Libertadores in Argentina — modelled from more than twelve digital signal sources. Copa Libertadores has an estimated audience of 2,086,690 people in Argentina.
Copa Libertadores has an estimated audience of 2,086,690 people in Argentina. 41.3% are female, 58.7% are male, average age 34.9. Top brand affinities: Marcelo Gallardo, Boca Juniors, River Plate, Club Atlético River Plate, diario olé.
Top brand affinities include Marcelo Gallardo, Boca Juniors, River Plate, with strongest over-indexing on Marcelo Gallardo (3.12× the country average).
Demographically, the Copa Libertadores audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Sports Activity.
The typical Copa Libertadores fan in Argentina is more male, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for Marcelo Gallardo.
The key figures that characterise the Copa Libertadores profile in Argentina.
41.3% are female, 58.7% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 34.9 |
| Estimated audience size | 2,086,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Copa Libertadores audience comes from Argentina.
| Country | Share |
|---|---|
| Brazil | 41.7% |
| Argentina | 7.4% |
| Colombia | 7.0% |
The strongest cross-interests of the Copa Libertadores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marcelo Gallardo | Sports | 3.12× | ||
| 02 | Juan Román Riquelme | Sports | 2.40× | ||
| 03 | Bristol, Connecticut | Travel & Leisure | 2.40× | ||
| 04 | Mauro Icardi | Sports | 2.27× | ||
| 05 | TyC Sports | Sports | 2.07× | ||
| 06 | Neymar | Sports | 2.02× | ||
| 07 | ESPN | Movies & TV | 2.02× | ||
| 08 | diario olé | News | 1.92× | ||
| 09 | River Plate | Sports | 1.88× | ||
| 10 | Premier League | Sports | 1.83× | ||
| 11 | UEFA Champions League | Sports | 1.79× | ||
| 12 | Boca Juniors | Sports | 1.70× | ||
| 13 | FIFA Club World Cup | Sports | 1.67× | ||
| 14 | Racing Club | Sports | 1.67× | ||
| 15 | Manchester City F.C. | Sports | 1.66× | ||
| 16 | Lionel Messi | Sports | 1.65× | ||
| 17 | Club Atlético River Plate | Sports | 1.64× | ||
| 18 | Cristiano Ronaldo | Sports | 1.57× | ||
| 19 | Cumbia | Music & Radio | 1.54× | ||
| 20 | Paris Saint-Germain | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.67× | |
| Sports Activity | POWER | 1.54× | |
| Risk Appetite | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.57× | |
| Patriotism | CONSERVATISM | 0.60× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Copa Libertadores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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