A data profile of the people who buy, follow and care about Racing Club in Argentina — modelled from more than twelve digital signal sources. Racing Club has an estimated audience of 2,505,474 people in Argentina.
Racing Club has an estimated audience of 2,505,474 people in Argentina. 38.2% are female, 61.8% are male, average age 39.2. Top brand affinities: Formula One, UEFA Champions League, Arsenal F.C., Copa Libertadores, Premier League.
Top brand affinities include Formula One, UEFA Champions League, Arsenal F.C., with strongest over-indexing on Formula One (1.69× the country average).
Demographically, the Racing Club audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
The typical Racing Club fan in Argentina is more male, around 39.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Formula One.
The key figures that characterise the Racing Club profile in Argentina.
38.2% are female, 61.8% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 39.2 |
| Estimated audience size | 2,505,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 22% |
of the worldwide Racing Club audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 39.8% |
| Brazil | 10.5% |
| Colombia | 7.3% |
The strongest cross-interests of the Racing Club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arsenal F.C. | Sports | 2.70× | ||
| 02 | Sevilla FC | Sports | 2.50× | ||
| 03 | Liverpool F.C. | Sports | 2.07× | ||
| 04 | UEFA Europa League | Sports | 2.04× | ||
| 05 | Premier League | Sports | 2.03× | ||
| 06 | Inter Milan | Sports | 1.99× | ||
| 07 | Ultimate Fighting Championship | Sports | 1.88× | ||
| 08 | Neymar | Sports | 1.86× | ||
| 09 | Sandra Bullock | Movies & TV | 1.82× | ||
| 10 | Juventus F.C. | Sports | 1.81× | ||
| 11 | Mark Wahlberg | Movies & TV | 1.71× | ||
| 12 | Mercedes-Benz | Cars & Mobility | 1.70× | ||
| 13 | Formula One | Sports | 1.69× | ||
| 14 | Copa Libertadores | Sports | 1.67× | ||
| 15 | Aston Villa F.C. | Sports | 1.58× | ||
| 16 | UEFA Champions League | Sports | 1.56× | ||
| 17 | Atlético Madrid | Sports | 1.56× | ||
| 18 | BMW | Cars & Mobility | 1.56× | ||
| 19 | Cristiano Ronaldo | Sports | 1.53× | ||
| 20 | Virtual reality | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.11× | |
| Convenience Orientation | PREMIUM | 1.09× | |
| DIY Mentality | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.65× | |
| Indulgence | JOY | 0.67× | |
| Creativity | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Racing Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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