A data profile of the people who buy, follow and care about Formula One in Argentina — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 2,638,773 people in Argentina.
Formula One has an estimated audience of 2,638,773 people in Argentina. 26.6% are female, 73.4% are male, average age 35.8. Top brand affinities: Franco Colapinto, Racing Club, Motorcycle sport, Lewis Hamilton, Ayrton Senna.
Top brand affinities include Franco Colapinto, Racing Club, Motorcycle sport, with strongest over-indexing on Franco Colapinto (2.65× the country average).
Demographically, the Formula One audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Formula One fan in Argentina is more male, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Franco Colapinto.
The key figures that characterise the Formula One profile in Argentina.
26.6% are female, 73.4% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 35.8 |
| Estimated audience size | 2,638,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Formula One audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 13.6% |
| Brazil | 11.1% |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carros | Travel & Leisure | 2.82× | ||
| 02 | Lewis Hamilton | Sports | 2.80× | ||
| 03 | Fernando Alonso | Sports | 2.74× | ||
| 04 | Ayrton Senna | Sports | 2.66× | ||
| 05 | Franco Colapinto | Sports | 2.65× | ||
| 06 | Motorcycle sport | Sports | 2.39× | ||
| 07 | MotoGP | Sports | 2.26× | ||
| 08 | Lando Norris | Sports | 2.21× | ||
| 09 | Hyundai | Cars & Mobility | 2.09× | ||
| 10 | Sport bike | Cars & Mobility | 2.03× | ||
| 11 | Tire | Cars & Mobility | 1.93× | ||
| 12 | Toyota Hilux | Cars & Mobility | 1.90× | ||
| 13 | Motorcycle racing | Cars & Mobility | 1.87× | ||
| 14 | General Motors | Cars & Mobility | 1.74× | ||
| 15 | Motorcycling | Cars & Mobility | 1.73× | ||
| 16 | Honda | Cars & Mobility | 1.72× | ||
| 17 | Racing Club | Sports | 1.69× | ||
| 18 | Peugeot 208 | Cars & Mobility | 1.68× | ||
| 19 | Jack Doohan | Sports | 1.57× | ||
| 20 | SUVs | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.19× | |
| Risk Appetite | THRILL | 1.18× | |
| Design Affinity | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Individualism | JOY | 0.86× | |
| Sports Activity | POWER | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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