A data profile of the people who buy, follow and care about Lanús in Argentina — modelled from more than twelve digital signal sources. Lanús has an estimated audience of 4,758,880 people in Argentina.
Lanús has an estimated audience of 4,758,880 people in Argentina. 67.2% are female, 32.8% are male, average age 39.4. Top brand affinities: Uber, Burger King, Manicure, Eyelash extensions, Permanent makeup.
Top brand affinities include Uber, Burger King, Manicure, with strongest over-indexing on Uber (1.96× the country average).
Demographically, the Lanús audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
The typical Lanús fan in Argentina is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Uber.
The key figures that characterise the Lanús profile in Argentina.
67.2% are female, 32.8% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 39.4 |
| Estimated audience size | 4,758,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Lanús audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 93.0% |
| United States | 2.2% |
| Mexico | 1.9% |
The strongest cross-interests of the Lanús audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Homeopathy | Health | 2.27× | ||
| 02 | Uber | Cars & Mobility | 1.96× | ||
| 03 | Carsharing | Cars & Mobility | 1.96× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 1.83× | ||
| 05 | Clothes iron | Fashion & Accessoires | 1.79× | ||
| 06 | Laundry detergent | Home & Garden | 1.72× | ||
| 07 | Subway | Food & Beverages | 1.71× | ||
| 08 | Dishwasher | Home & Garden | 1.68× | ||
| 09 | Permanent makeup | Beauty & Wellness | 1.61× | ||
| 10 | Aromatherapy | Home & Garden | 1.59× | ||
| 11 | Burger King | Food & Beverages | 1.56× | ||
| 12 | Hair removal | Beauty & Wellness | 1.56× | ||
| 13 | Sauna | Home & Garden | 1.54× | ||
| 14 | Julia Roberts | Movies & TV | 1.53× | ||
| 15 | Nail salon | Beauty & Wellness | 1.53× | ||
| 16 | Baking powder | Food & Beverages | 1.53× | ||
| 17 | Kate Hudson | Movies & TV | 1.52× | ||
| 18 | Manicure | Beauty & Wellness | 1.51× | ||
| 19 | Mineral water | Food & Beverages | 1.51× | ||
| 20 | Nobel Peace Prize | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.52× | |
| Urban Lifestyle | OPEN | 1.41× | |
| Family Orientation | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Career Orientation | POWER | 0.76× | |
| Mindfulness | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Lanús. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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