A data profile of the people who buy, follow and care about Burger King in Argentina — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 1,450,411 people in Argentina.
Burger King has an estimated audience of 1,450,411 people in Argentina. 61.4% are female, 38.6% are male, average age 32.3. Top brand affinities: Carrefour, KFC, Pizza, Lanús, Dexter (TV series).
Top brand affinities include Carrefour, KFC, Pizza, with strongest over-indexing on Carrefour (1.64× the country average).
Demographically, the Burger King audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Risk Appetite, Indulgence.
The typical Burger King fan in Argentina is more female, around 32.3 years old, with strong Risk Appetite tendencies and a notable affinity for Carrefour.
The key figures that characterise the Burger King profile in Argentina.
61.4% are female, 38.6% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 32.3 |
| Estimated audience size | 1,450,411 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide Burger King audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 7.1% |
| Brazil | 5.3% |
The strongest cross-interests of the Burger King audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KFC | Food & Beverages | 4.11× | ||
| 02 | Cheeseburger | Food & Beverages | 3.13× | ||
| 03 | Subway | Food & Beverages | 2.99× | ||
| 04 | French fries | Food & Beverages | 2.86× | ||
| 05 | Pizza | Food & Beverages | 2.60× | ||
| 06 | McDonald's | Food & Beverages | 2.51× | ||
| 07 | Delivery order | Food & Beverages | 2.33× | ||
| 08 | Hamburger | Food & Beverages | 2.06× | ||
| 09 | Carrefour Market | Shopping | 2.04× | ||
| 10 | Hoyts | Movies & TV | 2.01× | ||
| 11 | PedidosYa | Food & Beverages | 1.99× | ||
| 12 | Temperley | Shopping | 1.83× | ||
| 13 | Fast food restaurants | Food & Beverages | 1.68× | ||
| 14 | Carrefour | Shopping | 1.64× | ||
| 15 | Carrefour Express | Shopping | 1.59× | ||
| 16 | Lanús | Sports | 1.56× | ||
| 17 | Country music | Music & Radio | 1.56× | ||
| 18 | Starbucks | Food & Beverages | 1.53× | ||
| 19 | Dexter (TV series) | Movies & TV | 1.50× | ||
| 20 | Dot Baires Shopping | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.45× | |
| Indulgence | JOY | 1.15× | |
| Patriotism | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.62× | |
| Sports Activity | POWER | 0.92× | |
| Design Affinity | PREMIUM | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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