A data profile of the people who buy, follow and care about HBO MAX in Argentina — modelled from more than twelve digital signal sources. HBO MAX has an estimated audience of 2,435,912 people in Argentina.
HBO MAX has an estimated audience of 2,435,912 people in Argentina. 54.9% are female, 45.1% are male, average age 36.9. Top brand affinities: Henry Cavill, Millie Bobby Brown, Microwave oven, Keanu Reeves, Jennifer Lawrence.
Top brand affinities include Henry Cavill, Millie Bobby Brown, Microwave oven, with strongest over-indexing on Henry Cavill (1.81× the country average).
Demographically, the HBO MAX audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical HBO MAX fan in Argentina is balanced, around 36.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Henry Cavill.
The key figures that characterise the HBO MAX profile in Argentina.
54.9% are female, 45.1% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 36.9 |
| Estimated audience size | 2,435,912 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide HBO MAX audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 39.2% |
| Brazil | 11.7% |
| Poland | 5.4% |
The strongest cross-interests of the HBO MAX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True Detective | Movies & TV | 2.24× | ||
| 02 | Henry Cavill | Movies & TV | 1.81× | ||
| 03 | Will Ferrell | Movies & TV | 1.81× | ||
| 04 | James Bond | Movies & TV | 1.77× | ||
| 05 | Jessica Alba | Movies & TV | 1.75× | ||
| 06 | Microwave oven | Home & Garden | 1.73× | ||
| 07 | Hewlett-Packard | Technology & Electronics | 1.72× | ||
| 08 | Charlize Theron | Movies & TV | 1.71× | ||
| 09 | Better Call Saul | Movies & TV | 1.69× | ||
| 10 | MyFitnessPal | Sports | 1.69× | ||
| 11 | Chris Pratt | Movies & TV | 1.68× | ||
| 12 | X-Men | Movies & TV | 1.68× | ||
| 13 | Robotics | Technology & Electronics | 1.63× | ||
| 14 | Cannes Film Festival | Movies & TV | 1.62× | ||
| 15 | Millie Bobby Brown | Movies & TV | 1.57× | ||
| 16 | Jennifer Lawrence | Movies & TV | 1.56× | ||
| 17 | Robert Downey jr | Movies & TV | 1.55× | ||
| 18 | IMAX | Movies & TV | 1.55× | ||
| 19 | Keanu Reeves | Movies & TV | 1.52× | ||
| 20 | Cate Blanchett | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.11× | |
| DIY Mentality | THRILL | 1.10× | |
| Urban Lifestyle | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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