A data profile of the people who buy, follow and care about Guatemala in Argentina — modelled from more than twelve digital signal sources. Guatemala has an estimated audience of 1,690,077 people in Argentina.
Guatemala has an estimated audience of 1,690,077 people in Argentina. 57.0% are female, 43.0% are male, average age 37.5. Top brand affinities: Reddit, Do it yourself (DIY), Radio, Atlético Madrid, Virtual reality.
Top brand affinities include Reddit, Do it yourself (DIY), Radio, with strongest over-indexing on Reddit (1.71× the country average).
Demographically, the Guatemala audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Guatemala fan in Argentina is more female, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Reddit.
The key figures that characterise the Guatemala profile in Argentina.
57.0% are female, 43.0% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 37.5 |
| Estimated audience size | 1,690,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Guatemala audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 27.5% |
| Mexico | 18.2% |
| Colombia | 6.0% |
The strongest cross-interests of the Guatemala audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jessica Alba | Movies & TV | 2.39× | ||
| 02 | Breakfast television | Movies & TV | 2.36× | ||
| 03 | Sevilla FC | Sports | 2.15× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.09× | ||
| 05 | Judaism | Politics & Society | 2.02× | ||
| 06 | Virtual reality | Technology & Electronics | 1.91× | ||
| 07 | Internet & Social Media | 1.71× | |||
| 08 | Sandra Bullock | Movies & TV | 1.71× | ||
| 09 | Radio | Technology & Electronics | 1.70× | ||
| 10 | World Heritage Site | Politics & Society | 1.69× | ||
| 11 | Henry Cavill | Movies & TV | 1.68× | ||
| 12 | Rail transport | Travel & Leisure | 1.67× | ||
| 13 | Anne Hathaway | Movies & TV | 1.66× | ||
| 14 | Jennifer Lopez | Music & Radio | 1.64× | ||
| 15 | Johnny Depp | Movies & TV | 1.63× | ||
| 16 | Atlético Madrid | Sports | 1.58× | ||
| 17 | Adam Sandler | Movies & TV | 1.54× | ||
| 18 | Robbie Williams | Music & Radio | 1.54× | ||
| 19 | Keanu Reeves | Movies & TV | 1.52× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.47× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Tradition | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Guatemala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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