A data profile of the people who buy, follow and care about Guatemala in Spain — modelled from more than twelve digital signal sources. Guatemala has an estimated audience of 3,661,940 people in Spain.
Guatemala has an estimated audience of 3,661,940 people in Spain. 56.9% are female, 43.1% are male, average age 42.5. Top brand affinities: La Liga, Rayo Vallecano, Canada, WhatsApp, IBEX 35.
Top brand affinities include La Liga, Rayo Vallecano, Canada, with strongest over-indexing on La Liga (1.87× the country average).
Demographically, the Guatemala audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Guatemala fan in Spain is more female, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for La Liga.
The key figures that characterise the Guatemala profile in Spain.
56.9% are female, 43.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 42.5 |
| Estimated audience size | 3,661,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Guatemala audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.5% |
| Mexico | 18.2% |
| Colombia | 6.0% |
The strongest cross-interests of the Guatemala audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 4.35× | ||
| 02 | Sports betting | Games | 3.53× | ||
| 03 | The Championships, Wimbledon | Sports | 3.06× | ||
| 04 | Solar energy | Home & Garden | 2.67× | ||
| 05 | Volunteering | Politics & Society | 2.63× | ||
| 06 | Badoo | Internet & Social Media | 2.28× | ||
| 07 | Genetics | Kids & Family | 2.25× | ||
| 08 | Renewable energy | Business & Career | 2.25× | ||
| 09 | Wikipedia | Internet & Social Media | 1.93× | ||
| 10 | La Liga | Sports | 1.87× | ||
| 11 | Instant messaging | Internet & Social Media | 1.86× | ||
| 12 | Canada | Travel & Leisure | 1.85× | ||
| 13 | Religion | Business & Career | 1.80× | ||
| 14 | IBEX 35 | Business & Career | 1.73× | ||
| 15 | Desserts | Food & Beverages | 1.68× | ||
| 16 | Loterías y Apuestas del Estado | Games | 1.67× | ||
| 17 | Caixabank | Business & Career | 1.63× | ||
| 18 | Banco Sabadell | Business & Career | 1.62× | ||
| 19 | Internet & Social Media | 1.59× | |||
| 20 | Happiness | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.60× | |
| Spirituality | BALANCE | 1.58× | |
| Tradition | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Sustainability | BALANCE | 0.75× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Guatemala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.