A data profile of the people who buy, follow and care about Radio in Ireland — modelled from more than twelve digital signal sources. Radio has an estimated audience of 862,823 people in Ireland.
Radio has an estimated audience of 862,823 people in Ireland. 54.3% are female, 45.7% are male, average age 41.9. Top brand affinities: Franz Ferdinand (band), Pablo Alborán.
Top brand affinities include Franz Ferdinand (band), Pablo Alborán, with strongest over-indexing on Franz Ferdinand (band) (1.68× the country average).
Demographically, the Radio audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Radio fan in Ireland is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Franz Ferdinand (band).
The key figures that characterise the Radio profile in Ireland.
54.3% are female, 45.7% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 41.9 |
| Estimated audience size | 862,823 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Radio audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Franz Ferdinand (band) | Music & Radio | 1.68× | ||
| 02 | Pablo Alborán | Music & Radio | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.96× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Design Affinity | PREMIUM | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Social Media Usage | JOY | 0.80× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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