A data profile of the people who buy, follow and care about Radio in Netherlands — modelled from more than twelve digital signal sources. Radio has an estimated audience of 2,499,855 people in Netherlands.
The average Radio fan in Netherlands is 45.8 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Radio 10, TV-Gids, Broadcasting, with strongest over-indexing on Radio 10 (5.94× the country average).
Demographically, the Radio audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Radio fan in Netherlands is balanced, around 45.8 years old, with strong Social Media Usage tendencies and a notable affinity for Radio 10.
The key figures that characterise the Radio profile in Netherlands.
50.0% are female, 50.0% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 45.8 |
| Estimated audience size | 2,499,855 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Radio audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
Where the Radio audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~200K | 1.26× | |
| 02 | Gelderland | ~400K | 1.20× | |
| 03 | North Brabant | ~500K | 1.17× | |
| 04 | Overijssel | ~200K | 1.15× | |
| 05 | Zuid-Holland | ~600K | 1.03× | |
| 06 | Friesland | ~100K | 1.03× | |
| 07 | North Holland | ~400K | 0.93× | |
| 08 | Groningen | ~80K | 0.93× | |
| 09 | Drenthe | ~70K | 0.91× | |
| 10 | Flevoland | ~60K | 0.87× | |
| 11 | Utrecht | ~200K | 0.80× | |
| 12 | Zeeland | ~40K | 0.73× |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Radio 10 | Music & Radio | 5.94× | ||
| 02 | Scrapbooking | Kids & Family | 4.00× | ||
| 03 | Qmusic | Music & Radio | 3.54× | ||
| 04 | Music education | Music & Radio | 3.29× | ||
| 05 | Broadcasting | Movies & TV | 3.22× | ||
| 06 | Bankzitters | Music & Radio | 2.82× | ||
| 07 | Radio2 | Music & Radio | 2.63× | ||
| 08 | 112 | Music & Radio | 2.61× | ||
| 09 | Radio 538 | Music & Radio | 2.56× | ||
| 10 | Radio broadcasting | Music & Radio | 2.51× | ||
| 11 | Breaking news | Movies & TV | 1.97× | ||
| 12 | Wikipedia | Internet & Social Media | 1.96× | ||
| 13 | Popular culture | Arts & Culture | 1.83× | ||
| 14 | WeTransfer | Internet & Social Media | 1.82× | ||
| 15 | TV-Gids | Movies & TV | 1.79× | ||
| 16 | Internet & Social Media | 1.74× | |||
| 17 | Toto (band) | Music & Radio | 1.67× | ||
| 18 | Education | Business & Career | 1.53× | ||
| 19 | Communication | Technology & Electronics | 1.53× | ||
| 20 | De Stentor | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.51× | |
| Urban Lifestyle | OPEN | 1.33× | |
| Sustainability | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Indulgence | JOY | 0.83× | |
| Individualism | JOY | 0.92× |
Radio has an estimated audience of 2,499,855 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
50.0% of Radio fans are female, 50.0% are male, with an average age of 45.8 years.
Radio fans show strongest brand affinity for Radio 10 (5.94×), TV-Gids (1.79×), and Broadcasting (3.22×) over the country average.
Radio fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Brabant (reach ~500K), and North Holland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Radio itself, the audience over-indexes on TV-Gids (1.79×), Broadcasting (3.22×), Toto (band) (1.67×), and Qmusic (3.54×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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