A data profile of the people who buy, follow and care about Qmusic in Netherlands — modelled from more than twelve digital signal sources. Qmusic has an estimated audience of 1,553,144 people in Netherlands.
The average Qmusic fan in Netherlands is 43.7 years old, balanced, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, Gelderland.
Top brand affinities include Shopping and fashion, Costa Rica, Valentine's Day, with strongest over-indexing on Shopping and fashion (102.7× the country average).
Demographically, the Qmusic audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Qmusic fan in Netherlands is balanced, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Qmusic profile in Netherlands.
52.8% are female, 47.2% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 43.7 |
| Estimated audience size | 1,553,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Qmusic audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 60.1% |
| Belgium | 36.5% |
| Germany | 0.9% |
Where the Qmusic audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~300K | 1.41× | |
| 02 | Drenthe | ~60K | 1.29× | |
| 03 | North Brabant | ~300K | 1.25× | |
| 04 | Overijssel | ~100K | 1.22× | |
| 05 | Friesland | ~70K | 1.21× | |
| 06 | Groningen | ~50K | 0.86× | |
| 07 | Zuid-Holland | ~300K | 0.79× | |
| 08 | Limburg | ~80K | 0.78× | |
| 09 | Flevoland | ~30K | 0.63× | |
| 10 | North Holland | ~200K | 0.57× |
The strongest cross-interests of the Qmusic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 370.76× | ||
| 02 | Costa Rica | Travel & Leisure | 275.78× | ||
| 03 | Car2Go | Cars & Mobility | 174.61× | ||
| 04 | Valentine's Day | Kids & Family | 157.04× | ||
| 05 | Love & Sex | Kids & Family | 114.08× | ||
| 06 | Shopping and fashion | Shopping | 102.70× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 99.28× | ||
| 08 | Game consoles | Technology & Electronics | 22.51× | ||
| 09 | Live television | Movies & TV | 11.22× | ||
| 10 | Pound cake | Food & Beverages | 10.54× | ||
| 11 | Atheism | Politics & Society | 9.41× | ||
| 12 | Real estate broker | Home & Garden | 8.72× | ||
| 13 | Dentistry | Business & Career | 6.93× | ||
| 14 | Sustainable products | Politics & Society | 4.38× | ||
| 15 | Radio | Technology & Electronics | 3.54× | ||
| 16 | De Telegraaf | News | 2.17× | ||
| 17 | Internet & Social Media | 1.70× | |||
| 18 | Jumbo (supermarket) | Shopping | 1.66× | ||
| 19 | Rabobank | Business & Career | 1.62× | ||
| 20 | Algemeen Dagblad | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.51× | |
| Extroversion | THRILL | 1.44× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Creativity | OPEN | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× |
Qmusic has an estimated audience of 1,553,144 people in Netherlands, concentrated in North Brabant and Zuid-Holland.
52.8% of Qmusic fans are female, 47.2% are male, with an average age of 43.7 years.
Qmusic fans show strongest brand affinity for Shopping and fashion (102.7×), Costa Rica (275.78×), and Valentine's Day (157.04×) over the country average.
Qmusic fans in Netherlands are most concentrated in North Brabant (reach ~300K), Zuid-Holland (reach ~300K), and Gelderland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Qmusic itself, the audience over-indexes on Costa Rica (275.78×), Valentine's Day (157.04×), Love & Sex (114.08×), and Exfoliation (cosmetology) (99.28×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Qmusic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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