A data profile of the people who buy, follow and care about Radio 538 in Netherlands — modelled from more than twelve digital signal sources. Radio 538 has an estimated audience of 1,638,979 people in Netherlands.
The average Radio 538 fan in Netherlands is 42.0 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Shopping and fashion, Costa Rica, Valentine's Day, with strongest over-indexing on Shopping and fashion (52.01× the country average).
Demographically, the Radio 538 audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Radio 538 fan in Netherlands is balanced, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Radio 538 profile in Netherlands.
52.9% are female, 47.1% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 42.0 |
| Estimated audience size | 1,638,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Radio 538 audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 93.3% |
| Germany | 1.5% |
| Belgium | 1.0% |
Where the Radio 538 audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~400K | 1.42× | |
| 02 | Overijssel | ~100K | 1.26× | |
| 03 | Flevoland | ~50K | 1.12× | |
| 04 | Zuid-Holland | ~400K | 1.11× | |
| 05 | Friesland | ~70K | 1.10× | |
| 06 | Gelderland | ~200K | 0.98× | |
| 07 | Limburg | ~90K | 0.85× | |
| 08 | North Holland | ~200K | 0.81× | |
| 09 | Drenthe | ~40K | 0.79× | |
| 10 | Groningen | ~30K | 0.56× |
The strongest cross-interests of the Radio 538 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 186.61× | ||
| 02 | Costa Rica | Travel & Leisure | 184.41× | ||
| 03 | Car2Go | Cars & Mobility | 117.06× | ||
| 04 | Valentine's Day | Kids & Family | 79.29× | ||
| 05 | Love & Sex | Kids & Family | 57.88× | ||
| 06 | Shopping and fashion | Shopping | 52.01× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 50.41× | ||
| 08 | Game consoles | Technology & Electronics | 11.98× | ||
| 09 | Live television | Movies & TV | 6.34× | ||
| 10 | Pound cake | Food & Beverages | 6.00× | ||
| 11 | Helene Fischer | Music & Radio | 5.67× | ||
| 12 | Real estate broker | Home & Garden | 5.09× | ||
| 13 | Radio | Technology & Electronics | 2.56× | ||
| 14 | De Telegraaf | News | 1.82× | ||
| 15 | Marco Borsato | Music & Radio | 1.72× | ||
| 16 | Jumbo (supermarket) | Shopping | 1.68× | ||
| 17 | Internet & Social Media | 1.67× | |||
| 18 | Voetbalprimeur | Sports | 1.59× | ||
| 19 | Rabobank | Business & Career | 1.54× | ||
| 20 | Bol.com | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.51× | |
| Tradition | CONSERVATISM | 1.33× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.86× |
Radio 538 has an estimated audience of 1,638,979 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
52.9% of Radio 538 fans are female, 47.1% are male, with an average age of 42.0 years.
Radio 538 fans show strongest brand affinity for Shopping and fashion (52.01×), Costa Rica (184.41×), and Valentine's Day (79.29×) over the country average.
Radio 538 fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Brabant (reach ~400K), and North Holland (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Radio 538 itself, the audience over-indexes on Costa Rica (184.41×), Valentine's Day (79.29×), Love & Sex (57.88×), and Exfoliation (cosmetology) (50.41×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Radio 538. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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