A data profile of the people who buy, follow and care about Radio2 in Netherlands — modelled from more than twelve digital signal sources. Radio2 has an estimated audience of 1,571,270 people in Netherlands.
The average Radio2 fan in Netherlands is 44.6 years old, more female, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, Gelderland.
Top brand affinities include Shopping and fashion, Costa Rica, Valentine's Day, with strongest over-indexing on Shopping and fashion (52.01× the country average).
Demographically, the Radio2 audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Radio2 fan in Netherlands is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Radio2 profile in Netherlands.
56.2% are female, 43.8% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 44.6 |
| Estimated audience size | 1,571,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Radio2 audience comes from Netherlands.
| Country | Share |
|---|---|
| United Kingdom | 46.8% |
| Netherlands | 28.3% |
| Belgium | 11.2% |
Where the Radio2 audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~200K | 1.56× | |
| 02 | Overijssel | ~200K | 1.47× | |
| 03 | Drenthe | ~60K | 1.22× | |
| 04 | Gelderland | ~200K | 1.11× | |
| 05 | North Brabant | ~300K | 1.02× | |
| 06 | Friesland | ~60K | 1.02× | |
| 07 | Groningen | ~50K | 0.86× | |
| 08 | Zuid-Holland | ~200K | 0.66× | |
| 09 | North Holland | ~200K | 0.65× | |
| 10 | Flevoland | ~20K | 0.43× |
The strongest cross-interests of the Radio2 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 184.55× | ||
| 02 | Car2Go | Cars & Mobility | 116.63× | ||
| 03 | Valentine's Day | Kids & Family | 79.53× | ||
| 04 | Love & Sex | Kids & Family | 57.48× | ||
| 05 | Shopping and fashion | Shopping | 52.01× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 50.10× | ||
| 07 | Game consoles | Technology & Electronics | 11.98× | ||
| 08 | Live television | Movies & TV | 6.34× | ||
| 09 | Pound cake | Food & Beverages | 6.00× | ||
| 10 | Real estate broker | Home & Garden | 5.09× | ||
| 11 | Breaking news | Movies & TV | 4.35× | ||
| 12 | Algemeen Dagblad | News | 3.10× | ||
| 13 | Radio | Technology & Electronics | 2.63× | ||
| 14 | Belgium | Travel & Leisure | 2.56× | ||
| 15 | Internet & Social Media | 1.84× | |||
| 16 | Jumbo (supermarket) | Shopping | 1.82× | ||
| 17 | De Telegraaf | News | 1.78× | ||
| 18 | Rabobank | Business & Career | 1.74× | ||
| 19 | Hornbach | Shopping | 1.60× | ||
| 20 | Aldi | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Spirituality | BALANCE | 1.46× | |
| Individualism | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.85× |
Radio2 has an estimated audience of 1,571,270 people in Netherlands, concentrated in North Brabant and Zuid-Holland.
56.2% of Radio2 fans are female, 43.8% are male, with an average age of 44.6 years.
Radio2 fans show strongest brand affinity for Shopping and fashion (52.01×), Costa Rica (184.55×), and Valentine's Day (79.53×) over the country average.
Radio2 fans in Netherlands are most concentrated in North Brabant (reach ~300K), Zuid-Holland (reach ~200K), and Gelderland (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Radio2 itself, the audience over-indexes on Costa Rica (184.55×), Valentine's Day (79.53×), Love & Sex (57.48×), and Exfoliation (cosmetology) (50.1×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Radio2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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