A data profile of the people who buy, follow and care about 112 in Netherlands — modelled from more than twelve digital signal sources. 112 has an estimated audience of 1,972,570 people in Netherlands.
112 has an estimated audience of 1,972,570 people in Netherlands. 59.0% are female, 41.0% are male, average age 36.4. Top brand affinities: Shopping and fashion, Costa Rica, Valentine's Day, Love & Sex, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Valentine's Day, with strongest over-indexing on Shopping and fashion (37.6× the country average).
Demographically, the 112 audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical 112 fan in Netherlands is more female, around 36.4 years old, with strong Tradition tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the 112 profile in Netherlands.
59.0% are female, 41.0% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 36.4 |
| Estimated audience size | 1,972,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide 112 audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.8% |
| Netherlands | 16.9% |
| Germany | 7.1% |
The strongest cross-interests of the 112 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 181.22× | ||
| 02 | Costa Rica | Travel & Leisure | 179.20× | ||
| 03 | Car2Go | Cars & Mobility | 113.19× | ||
| 04 | Valentine's Day | Kids & Family | 70.91× | ||
| 05 | Love & Sex | Kids & Family | 51.92× | ||
| 06 | Shopping and fashion | Shopping | 37.60× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 36.91× | ||
| 08 | Game consoles | Technology & Electronics | 8.98× | ||
| 09 | Live television | Movies & TV | 4.95× | ||
| 10 | Pound cake | Food & Beverages | 4.71× | ||
| 11 | Real estate broker | Home & Garden | 4.05× | ||
| 12 | Radio | Technology & Electronics | 2.61× | ||
| 13 | Breaking news | Movies & TV | 2.26× | ||
| 14 | De Telegraaf | News | 1.74× | ||
| 15 | Internet & Social Media | 1.74× | |||
| 16 | Jumbo (supermarket) | Shopping | 1.69× | ||
| 17 | Rabobank | Business & Career | 1.69× | ||
| 18 | Canada | Travel & Leisure | 1.60× | ||
| 19 | Hair products | Beauty & Wellness | 1.60× | ||
| 20 | Hornbach | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.51× | |
| Community Orientation | OPEN | 1.33× | |
| Extroversion | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for 112. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.