A data profile of the people who buy, follow and care about Communication in Netherlands — modelled from more than twelve digital signal sources. Communication has an estimated audience of 3,492,175 people in Netherlands.
Communication has an estimated audience of 3,492,175 people in Netherlands. 57.9% are female, 42.1% are male, average age 44.8. Top brand affinities: Rabobank, Current events, Movies, Pets, Hornbach.
Top brand affinities include Rabobank, Current events, Movies, with strongest over-indexing on Rabobank (1.78× the country average).
Demographically, the Communication audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Communication fan in Netherlands is more female, around 44.8 years old, with strong Extroversion tendencies and a notable affinity for Rabobank.
The key figures that characterise the Communication profile in Netherlands.
57.9% are female, 42.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 44.8 |
| Estimated audience size | 3,492,175 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Communication audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online chat | Technology & Electronics | 2.48× | ||
| 02 | Belgium | Travel & Leisure | 1.92× | ||
| 03 | Hair products | Beauty & Wellness | 1.85× | ||
| 04 | Wikipedia | Internet & Social Media | 1.85× | ||
| 05 | Rabobank | Business & Career | 1.78× | ||
| 06 | Current events | Arts & Culture | 1.76× | ||
| 07 | Walking | Sports | 1.71× | ||
| 08 | TUI | Travel & Leisure | 1.69× | ||
| 09 | Hornbach | Shopping | 1.65× | ||
| 10 | Psychology | Business & Career | 1.62× | ||
| 11 | Pets | Pets & Animals | 1.61× | ||
| 12 | Aldi | Shopping | 1.58× | ||
| 13 | Canada | Travel & Leisure | 1.57× | ||
| 14 | Happiness | Health | 1.54× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.53× | ||
| 16 | Games | Games | 1.52× | ||
| 17 | ABN AMRO | Business & Career | 1.52× | ||
| 18 | Movies | Movies & TV | 1.51× | ||
| 19 | Etos | Health | 1.50× | ||
| 20 | dumpert.nl | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.40× | |
| Tradition | CONSERVATISM | 1.37× | |
| Early Adopter Mentality | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| DIY Mentality | THRILL | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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