Radio Audience in Germany

Demographics of Radio fans

Audience persona

The typical Radio fan in Germany is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Gala.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Radio audiences in other countries

• Radio — United States
• Radio — United Kingdom
• Radio — France
• Radio — Italy
• Radio — Spain
• Radio — Brazil
• Radio — Japan
• Radio — South Korea
• Radio — India

More Technology & Electronics audiences in Germany

• Food and drink (39,623,635)
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• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Radio have in Germany?

Radio has an estimated audience of 12,614,528 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Radio fans?

49.3% of Radio fans are female, 50.7% are male, with an average age of 41.8 years.

Which brands do Radio fans like most?

Radio fans show strongest brand affinity for Gala (1.69×), Let's Dance (German TV series) (1.69×), and Radio broadcasting (2.07×) over the country average.

Where do Radio fans live in Germany?

Radio fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,950,741), Bayern (reach 2,080,504), and Baden-Württemberg (reach 1,761,333). These three regions account for the largest share of the active audience.

What other brands do Radio fans also like?

Beyond Radio itself, the audience over-indexes on Let's Dance (German TV series) (1.69×), Radio broadcasting (2.07×), Bonprix (1.61×), and Tchibo (1.55×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.