Rascasse Audience Intelligence

Radio Audience in Germany

A data profile of the people who buy, follow and care about Radio in Germany — modelled from more than twelve digital signal sources. Radio has an estimated audience of 12,614,528 people in Germany.

#110among Topic in Germany#15in Technology & Electronics

The average Radio fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Radio broadcasting, Bonprix, Tchibo, with strongest over-indexing on Radio broadcasting (2.07× the country average).

Demographically, the Radio audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Radio fan in Germany is balanced, around 41.8 years old, with strong Spirituality tendencies and a notable affinity for Radio broadcasting.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radio profile in Germany.

Audience size
12.6M
in Germany
Gender
49.3%♀
50.7% male
Age
41.8
average years
Country rank
#193
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio fans

49.3% are female, 50.7% are male, average age 41.8.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Radio audience in Germany
MetricValue
Female49.3%
Male50.7%
Average age41.8
Estimated audience size12,614,528
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Radio audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Radio audience comes from Germany.

Worldwide audience distribution share by country for Radio
CountryShare
United States18.8%
India6.1%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio audience in Germany is strongest.

Fig. 05

Top regions by affinity

Radio fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~500K1.41×
02Brandenburg~500K1.18×
03Niedersachsen~1.5M1.15×
04Sachsen-Anhalt~400K1.11×
05Rheinland-Pfalz~700K1.08×
06Nordrhein-Westfalen~3M1.06×
07Mecklenburg-Vorpommern~300K1.05×
08Bayern~2M1.01×
09Baden-Württemberg~1.5M1.01×
10Sachsen~600K0.97×
11Hessen~900K0.91×
12Saarland~100K0.89×
13Schleswig-Holstein~400K0.88×
14Berlin~500K0.85×
15Hamburg~200K0.74×
16Bremen~80K0.73×
Fig. 06

Affinity by region

Affinity by region — Radio, Germany
0.73×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio audience
#·InterestCategoryAffinity×
01Broadcast engineeringBusiness & Career2.22×
02Barbara SchönebergerMovies & TV2.09×
03Radio broadcastingMusic & Radio2.07×
04Alles was zähltMovies & TV1.90×
05Bauer sucht FrauMovies & TV1.77×
06Digital audioTechnology & Electronics1.77×
07Let's Dance (German TV series)Movies & TV1.69×
08Storm of LoveMovies & TV1.69×
09Simone ThomallaMovies & TV1.69×
10QVCMovies & TV1.68×
11Laura WontorraMovies & TV1.66×
12BonprixShopping1.61×
13Roland KaiserMusic & Radio1.59×
14TchiboShopping1.55×
15PromiFlashInternet & Social Media1.55×
16Gute Zeiten, schlechte ZeitenMovies & TV1.54×
17Thomas GottschalkMovies & TV1.53×
18Ernsting's familyShopping1.53×
19Florian SilbereisenMusic & Radio1.51×
20Iris BerbenMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.10×
TraditionCONSERVATISM1.08×
Social Media UsageJOY0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.62×
TravellingTHRILL0.65×
Luxury OrientationPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radio have in Germany?

Radio has an estimated audience of 12,614,528 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Radio fans?

49.3% of Radio fans are female, 50.7% are male, with an average age of 41.8 years.

03

Which brands do Radio fans like most?

Radio fans show strongest brand affinity for Radio broadcasting (2.07×), Bonprix (1.61×), and Tchibo (1.55×) over the country average.

04

Where do Radio fans live in Germany?

Radio fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Radio fans also like?

Beyond Radio itself, the audience over-indexes on Bonprix (1.61×), Tchibo (1.55×), Let's Dance (German TV series) (1.69×), and QVC (1.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Radio audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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