A data profile of the people who buy, follow and care about Digital television in Argentina — modelled from more than twelve digital signal sources. Digital television has an estimated audience of 2,052,090 people in Argentina.
Digital television has an estimated audience of 2,052,090 people in Argentina. 53.2% are female, 46.8% are male, average age 39.7. Top brand affinities: Do it yourself (DIY), Radio, Reddit, Pay television, Apple TV.
Top brand affinities include Do it yourself (DIY), Radio, Reddit, with strongest over-indexing on Do it yourself (DIY) (2.05× the country average).
Demographically, the Digital television audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical Digital television fan in Argentina is balanced, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Digital television profile in Argentina.
53.2% are female, 46.8% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 39.7 |
| Estimated audience size | 2,052,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Digital television audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
The strongest cross-interests of the Digital television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pay television | Movies & TV | 2.90× | ||
| 02 | Apple TV | Movies & TV | 2.71× | ||
| 03 | Breakfast television | Movies & TV | 2.64× | ||
| 04 | Jessica Alba | Movies & TV | 2.37× | ||
| 05 | Sevilla FC | Sports | 2.12× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 2.05× | ||
| 07 | Judaism | Politics & Society | 2.04× | ||
| 08 | Virtual reality | Technology & Electronics | 2.01× | ||
| 09 | Smart TV | Technology & Electronics | 1.93× | ||
| 10 | Radio | Technology & Electronics | 1.90× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.85× | ||
| 12 | Sandra Bullock | Movies & TV | 1.68× | ||
| 13 | World Heritage Site | Politics & Society | 1.67× | ||
| 14 | Duolingo | Business & Career | 1.60× | ||
| 15 | Rail transport | Travel & Leisure | 1.55× | ||
| 16 | Bible | Politics & Society | 1.55× | ||
| 17 | Internet & Social Media | 1.54× | |||
| 18 | Internet celebrity | Internet & Social Media | 1.54× | ||
| 19 | romantic comedies | Movies & TV | 1.54× | ||
| 20 | Atlético Madrid | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.59× | |
| Patriotism | CONSERVATISM | 1.45× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.55× | |
| Design Affinity | PREMIUM | 0.66× | |
| Quality Awareness | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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