A data profile of the people who buy, follow and care about Digital television in Portugal — modelled from more than twelve digital signal sources. Digital television has an estimated audience of 1,932,268 people in Portugal.
The average Digital television fan in Portugal is 47.0 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Fnac, Radio, Norauto, with strongest over-indexing on Fnac (1.5× the country average).
Demographically, the Digital television audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Digital television fan in Portugal is balanced, around 47.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Fnac.
The key figures that characterise the Digital television profile in Portugal.
50.3% are female, 49.7% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 47.0 |
| Estimated audience size | 1,932,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Digital television audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
Where the Digital television audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Portalegre District | ~20K | 1.15× | |
| 02 | Beja District | ~30K | 1.11× | |
| 03 | Vila Real District | ~40K | 1.08× | |
| 04 | Évora District | ~40K | 1.07× | |
| 05 | Castelo Branco District | ~40K | 1.06× | |
| 06 | Azores | ~50K | 1.02× | |
| 07 | Viana do Castelo District | ~50K | 1.02× | |
| 08 | Viseu District | ~70K | 1.01× | |
| 09 | Madeira | ~60K | 0.99× | |
| 10 | Coimbra District | ~90K | 0.97× | |
| 11 | Leiria District | ~100K | 0.96× | |
| 12 | Aveiro District | ~100K | 0.95× | |
| 13 | Faro District | ~100K | 0.94× | |
| 14 | Setúbal District | ~200K | 0.93× | |
| 15 | Braga District | ~200K | 0.93× | |
| 16 | Porto District | ~400K | 0.91× | |
| 17 | Santarém District | ~80K | 0.91× | |
| 18 | Lisbon District | ~500K | 0.85× |
The strongest cross-interests of the Digital television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home cinema | Technology & Electronics | 2.66× | ||
| 02 | Virtual reality | Technology & Electronics | 1.80× | ||
| 03 | Mineral water | Food & Beverages | 1.78× | ||
| 04 | Filling station | Cars & Mobility | 1.78× | ||
| 05 | Norauto | Cars & Mobility | 1.76× | ||
| 06 | Smart TV | Technology & Electronics | 1.75× | ||
| 07 | Rail transport | Travel & Leisure | 1.66× | ||
| 08 | MSN | News | 1.60× | ||
| 09 | Internet service provider | Technology & Electronics | 1.60× | ||
| 10 | Employment agency | Business & Career | 1.60× | ||
| 11 | Individualism | Politics & Society | 1.59× | ||
| 12 | Freedom of speech | Politics & Society | 1.58× | ||
| 13 | Radio | Technology & Electronics | 1.56× | ||
| 14 | Microwave oven | Home & Garden | 1.56× | ||
| 15 | Lottery | Games | 1.56× | ||
| 16 | Media Markt | Shopping | 1.53× | ||
| 17 | Copa Libertadores | Sports | 1.52× | ||
| 18 | Pay television | Movies & TV | 1.51× | ||
| 19 | Fnac | Shopping | 1.50× | ||
| 20 | Non-alcoholic beverage | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Tradition | CONSERVATISM | 1.20× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.58× | |
| Family Orientation | CONSERVATISM | 0.69× | |
| Design Affinity | PREMIUM | 0.74× |
Digital television has an estimated audience of 1,932,268 people in Portugal, concentrated in Lisbon District and Porto District.
50.3% of Digital television fans are female, 49.7% are male, with an average age of 47.0 years.
Digital television fans show strongest brand affinity for Fnac (1.5×), Radio (1.56×), and Norauto (1.76×) over the country average.
Digital television fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Digital television itself, the audience over-indexes on Radio (1.56×), Norauto (1.76×), MSN (1.6×), and Rail transport (1.66×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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