A data profile of the people who buy, follow and care about Rema in Denmark — modelled from more than twelve digital signal sources. Rema has an estimated audience of 830,282 people in Denmark.
Rema has an estimated audience of 830,282 people in Denmark. 50.9% are female, 49.1% are male, average age 36.5. Top brand affinities: TikTok, Contemporary R&B, Blues music, BT Sport, Uniqlo.
Top brand affinities include TikTok, Contemporary R&B, Blues music, with strongest over-indexing on TikTok (1.77× the country average).
Demographically, the Rema audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
The typical Rema fan in Denmark is balanced, around 36.5 years old, with strong Spirituality tendencies and a notable affinity for TikTok.
The key figures that characterise the Rema profile in Denmark.
50.9% are female, 49.1% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 36.5 |
| Estimated audience size | 830,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 14% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Rema audience comes from Denmark.
| Country | Share |
|---|---|
| Nigeria | 18.5% |
| Denmark | 18.3% |
| United States | 8.7% |
The strongest cross-interests of the Rema audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ghana | Travel & Leisure | 4.69× | ||
| 02 | Nigeria | Travel & Leisure | 3.90× | ||
| 03 | Charlotte Tilbury | Beauty & Wellness | 3.40× | ||
| 04 | Contemporary R&B | Music & Radio | 3.23× | ||
| 05 | Safari | Travel & Leisure | 2.86× | ||
| 06 | YouTube Music | Internet & Social Media | 2.81× | ||
| 07 | Twitch | Games | 2.46× | ||
| 08 | BT Sport | Sports | 2.38× | ||
| 09 | Electric guitar | Music & Radio | 2.18× | ||
| 10 | Digital photography | Business & Career | 2.17× | ||
| 11 | Blues music | Music & Radio | 2.11× | ||
| 12 | Ticketmaster | Travel & Leisure | 2.10× | ||
| 13 | Uniqlo | Shopping | 2.08× | ||
| 14 | Michael Jackson | Music & Radio | 2.05× | ||
| 15 | Eyelash | Beauty & Wellness | 2.05× | ||
| 16 | Animal rights | Politics & Society | 1.95× | ||
| 17 | TikTok | Internet & Social Media | 1.77× | ||
| 18 | Department store | Shopping | 1.72× | ||
| 19 | Radio | Technology & Electronics | 1.67× | ||
| 20 | Local food | Food & Beverages | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.38× | |
| Early Adopter Mentality | POWER | 1.23× | |
| Tradition | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Family Orientation | CONSERVATISM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Rema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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