Burna Boy Audience in United States

Burna Boy logo

Burna Boy has an estimated audience of 817,944 people in United States. 57.2% are female, 42.8% are male, average age 35.2. Top regions: New York, Texas, Florida. Top brand affinities: Product design, Progressive rock, UK garage, Japanese domestic market, Pro-Ject.

The average Burna Boy fan in United States is 35.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, Florida. Top brand affinities include Product design, Progressive rock, UK garage, with strongest over-indexing on Product design (3.59× the country average). Demographically, the Burna Boy audience skews more female with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Afrobeats

Demographics of Burna Boy fans

Demographic split for Burna Boy audience in United States
MetricValue
Female57.2%
Male42.8%
Average age35.2
Estimated audience size817,944

Audience persona

The typical Burna Boy fan in United States is more female, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Burna Boy in United States
RegionReachAffinity
New York94,4932.07×
Texas90,5461.29×
Florida83,7211.51×
California79,9730.89×
Georgia65,8102.61×
North Carolina41,3361.68×
Maryland41,0692.92×
Virginia31,9541.6×
New Jersey31,6371.52×
Illinois31,6001.16×
Pennsylvania31,1191.13×
Ohio24,3860.97×
Massachusetts20,4351.27×
Michigan19,0380.89×
Louisiana18,9351.8×
South Carolina17,4851.42×
Tennessee17,1621.05×
Alabama16,6421.46×
Indiana12,4680.83×
Missouri11,4720.87×
Arizona11,2270.67×
Connecticut11,1191.36×
Washington11,1170.68×
Minnesota10,4700.89×
Mississippi10,3701.54×
Kentucky7,2580.71×
Wisconsin7,1490.58×
Colorado7,0700.55×
Nevada6,8900.87×
Washington, District of Columbia6,7322.74×
Oklahoma6,2890.69×
Arkansas5,3870.8×
Oregon4,7280.5×
Kansas3,8500.6×
Delaware3,8071.69×
Iowa3,2610.48×
Rhode Island2,9181.12×
Utah2,2860.31×
Hawaii2,1000.6×
Nebraska2,0850.51×
Maine1,6410.56×
New Mexico1,5090.37×
West Virginia1,4710.39×
New Hampshire1,4390.45×
Idaho1,0090.25×
North Dakota8370.5×
Alaska8050.46×
Vermont7190.5×
South Dakota5880.31×
Montana4890.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burna Boy audience
BrandAffinityCategory
Product design3.59×Business & Career
Progressive rock3.38×Music & Radio
UK garage8.43×Music & Radio
Japanese domestic market6.98×Politics & Society
Pro-Ject5.98×Music & Radio
Hebe8.12×Home & Garden
Natural rubber2.47×Cars & Mobility
Combat sport1.82×Sports
Isometric exercise9.21×Sports
Bank account2.58×Business & Career
Mackenzie Foy7.15×Fashion & Accessoires
Elsword13.86×Games
Electrolyte3.87×Health
Ridgewood, New Jersey11.25×Travel & Leisure
Stamp collecting3.54×Home & Garden
Voter registration2.94×Politics & Society
Joshua Jackson2.51×Movies & TV
JDSU1.69×Business & Career
La Opinión3.8×News
Iowa Hawkeyes4.07×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burna Boy audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.38
Luxury OrientationPREMIUM1.4
Sports ActivityPOWER1.32
Social Media UsageJOY1.24
Early Adopter MentalityPOWER1.23
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Burna Boy
CountryShare
United States20.7%
Nigeria19.8%
United Kingdom9.4%

See Burna Boy audiences in other countries

More Afrobeats audiences in United States

Frequently asked questions

How many fans does Burna Boy have in United States?

Burna Boy has an estimated audience of 817,944 people in United States, concentrated in New York and Texas.

What is the gender split and age of Burna Boy fans?

57.2% of Burna Boy fans are female, 42.8% are male, with an average age of 35.2 years.

Which brands do Burna Boy fans like most?

Burna Boy fans show strongest brand affinity for Product design (3.59×), Progressive rock (3.38×), and UK garage (8.43×) over the country average.

Where do Burna Boy fans live in United States?

Burna Boy fans in United States are most concentrated in New York (reach 94,493), Texas (reach 90,546), and Florida (reach 83,721). These three regions account for the largest share of the active audience.

What other brands do Burna Boy fans also like?

Beyond Burna Boy itself, the audience over-indexes on Progressive rock (3.38×), UK garage (8.43×), Japanese domestic market (6.98×), and Pro-Ject (5.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burna Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.