Rascasse Audience Intelligence

Burna Boy Audience in United States

A data profile of the people who buy, follow and care about Burna Boy in United States — modelled from more than twelve digital signal sources. Burna Boy has an estimated audience of 793,051 people in United States.

#2among Afrobeats in United States#6395among Person in United States#3685in Music & Radio

The average Burna Boy fan in United States is 32.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Stormzy, Zinedine Zidane, Bikram Yoga, with strongest over-indexing on Stormzy (188.75× the country average).

Demographically, the Burna Boy audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burna Boy fan in United States is balanced, around 32.2 years old, with strong Community Orientation tendencies and a notable affinity for Stormzy.

Category: Music & Radio · Type: Person · Subtype: Afrobeats

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burna Boy profile in United States.

Audience size
793K
in United States
Gender
49.5%♀
50.5% male
Age
32.2
average years
Country rank
#27627
Person in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Burna Boy fans

49.5% are female, 50.5% are male, average age 32.2.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Burna Boy audience in United States
MetricValue
Female49.5%
Male50.5%
Average age32.2
Estimated audience size793,051
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Burna Boy audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3915%
40-4913%
50+10%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Burna Boy audience comes from United States.

Worldwide audience distribution share by country for Burna Boy
CountryShare
United States19.7%
Nigeria18.8%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burna Boy audience in United States is strongest.

Fig. 05

Top regions by affinity

Burna Boy fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~40K2.83×
02Washington, District of Columbia~7K2.80×
03Georgia~60K2.42×
04New York~80K1.94×
05Massachusetts~30K1.65×
06New Jersey~30K1.62×
07Louisiana~20K1.60×
08Virginia~30K1.53×
09Delaware~3K1.53×
10North Carolina~30K1.49×
11Florida~80K1.43×
12Mississippi~9K1.38×
13Connecticut~10K1.34×
14Texas~90K1.33×
15South Carolina~20K1.28×
16Alabama~10K1.28×
17Rhode Island~3K1.28×
18Minnesota~10K1.10×
19Illinois~30K1.09×
20Pennsylvania~30K1.07×
21California~90K1.01×
22Tennessee~20K0.96×
23Washington~10K0.95×
24Ohio~20K0.88×
25Nevada~6K0.86×
26Michigan~20K0.82×
27Missouri~10K0.82×
28Indiana~10K0.79×
29Colorado~10K0.79×
30Arkansas~5K0.78×
31Vermont~1K0.75×
32Kentucky~7K0.74×
33North Dakota~1K0.74×
34Maine~2K0.71×
35Alaska~1K0.70×
36Arizona~10K0.68×
37Oklahoma~6K0.68×
38Hawaii~2K0.67×
39New Hampshire~2K0.67×
40Nebraska~3K0.66×
41Kansas~4K0.64×
42South Dakota~1K0.64×
43Wisconsin~7K0.61×
44Montana~1K0.61×
45Oregon~5K0.60×
46Iowa~4K0.59×
47West Virginia~2K0.58×
48New Mexico~2K0.55×
49Idaho~2K0.54×
50Utah~3K0.47×
Fig. 06

Affinity by region

Affinity by region — Burna Boy, United States
0.47×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burna Boy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burna Boy audience
#·InterestCategoryAffinity×
01StormzyMusic & Radio188.75×
02Zinedine ZidaneSports36.74×
03Karlie KlossFashion & Accessoires32.96×
04BoobaMusic & Radio25.05×
05Emily RatajkowskiFashion & Accessoires21.34×
06Bikram YogaHealth18.51×
07International Olympic CommitteeSports17.85×
08Kit HaringtonMovies & TV15.52×
09Yin yogaSports15.03×
10Call of Duty: Modern Warfare 2Games13.24×
11Kundalini yogaHealth11.69×
12International educationBusiness & Career10.77×
13Anthony JoshuaSports8.73×
14Teyana TaylorMovies & TV7.14×
15StretchingSports6.30×
16Hair ExtensionsBeauty & Wellness5.70×
17Rick and MortyMovies & TV4.94×
18DancehallsMusic & Radio4.33×
19Google DriveTechnology & Electronics3.09×
20SupermanMovies & TV1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burna Boy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burna Boy audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.62×
TraditionCONSERVATISM1.51×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burna Boy audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
Family OrientationCONSERVATISM0.84×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Burna Boy have in United States?

Burna Boy has an estimated audience of 793,051 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Burna Boy fans?

49.5% of Burna Boy fans are female, 50.5% are male, with an average age of 32.2 years.

03

Which brands do Burna Boy fans like most?

Burna Boy fans show strongest brand affinity for Stormzy (188.75×), Zinedine Zidane (36.74×), and Bikram Yoga (18.51×) over the country average.

04

Where do Burna Boy fans live in United States?

Burna Boy fans in United States are most concentrated in Texas (reach ~90K), California (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Burna Boy fans also like?

Beyond Burna Boy itself, the audience over-indexes on Zinedine Zidane (36.74×), Bikram Yoga (18.51×), Yin yoga (15.03×), and Emily Ratajkowski (21.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Afrobeats audiences in United States

See Burna Boy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Burna Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →