Tems Audience in United States

Tems logo

Tems has an estimated audience of 1,274,155 people in United States. 57.9% are female, 42.1% are male, average age 34.8. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Houston Astros, Indeed.com, Kia Sportage, Toyota Supra.

The average Tems fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Houston Astros, Indeed.com, with strongest over-indexing on Google Maps (3.28× the country average). Demographically, the Tems audience skews more female with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Afrobeats

Demographics of Tems fans

Demographic split for Tems audience in United States
MetricValue
Female57.9%
Male42.1%
Average age34.8
Estimated audience size1,274,155

Audience persona

The typical Tems fan in United States is more female, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Tems in United States
RegionReachAffinity
California152,6701.09×
Texas134,2271.23×
New York124,5151.75×
Florida117,0471.36×
Georgia97,7072.49×
North Carolina62,9161.64×
Maryland57,8562.64×
Pennsylvania53,0971.24×
Illinois52,5501.24×
Virginia50,1341.62×
New Jersey47,0531.45×
Ohio37,5960.96×
Michigan35,8441.08×
Massachusetts32,1011.28×
Louisiana29,5491.8×
South Carolina27,8821.45×
Tennessee27,4561.07×
Alabama25,2041.42×
Washington21,1840.83×
Indiana19,3900.83×
Mississippi18,2981.74×
Missouri17,6050.86×
Arizona16,9450.65×
Connecticut16,5551.3×
Nevada14,3071.16×
Colorado13,9030.69×
Kentucky12,1360.76×
Minnesota12,1130.66×
Wisconsin11,5390.6×
Oklahoma9,9270.7×
Washington, District of Columbia9,4812.48×
Arkansas9,2100.88×
Oregon7,8910.54×
Kansas6,3200.63×
Delaware5,4051.54×
Iowa4,8790.46×
Rhode Island4,6611.15×
Utah4,0590.36×
Nebraska3,4040.53×
Hawaii3,3750.62×
New Mexico2,8430.44×
West Virginia2,5250.43×
New Hampshire2,4230.48×
Maine2,1210.46×
Idaho1,8570.29×
North Dakota1,1510.44×
Alaska1,0800.4×
Vermont9410.42×
South Dakota9200.31×
Montana9030.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tems audience
BrandAffinityCategory
Google Maps3.28×Internet & Social Media
Houston Astros6.61×Sports
Indeed.com3.16×Business & Career
Kia Sportage15.21×Cars & Mobility
Toyota Supra10.66×Cars & Mobility
Hair Extensions4.03×Beauty & Wellness
Los Angeles Dodgers4.77×Sports
Enterprise Rent-A-Car3.92×Cars & Mobility
Streetwear3.23×Fashion & Accessoires
Capital One2.32×Business & Career
Teyana Taylor5.44×Movies & TV
Spotify1.84×Internet & Social Media
Autism Awareness5.2×Health
Atlanta Hawks5.1×Sports
Passive income5.65×Business & Career
Diabetes mellitus awareness3.52×Health
YouTube Music2.85×Internet & Social Media
Los Angeles Lakers2.63×Sports
Singer-songwriter2.03×Music & Radio
Nike2.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tems audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.32
Early Adopter MentalityPOWER1.52
Luxury OrientationPREMIUM1.37
SustainabilityBALANCE1.16
MindfulnessBALANCE1.15
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Tems
CountryShare
United States30.8%
United Kingdom9.5%
Nigeria8.2%

See Tems audiences in other countries

More Afrobeats audiences in United States

Frequently asked questions

How many fans does Tems have in United States?

Tems has an estimated audience of 1,274,155 people in United States, concentrated in California and Texas.

What is the gender split and age of Tems fans?

57.9% of Tems fans are female, 42.1% are male, with an average age of 34.8 years.

Which brands do Tems fans like most?

Tems fans show strongest brand affinity for Google Maps (3.28×), Houston Astros (6.61×), and Indeed.com (3.16×) over the country average.

Where do Tems fans live in United States?

Tems fans in United States are most concentrated in California (reach 152,670), Texas (reach 134,227), and New York (reach 124,515). These three regions account for the largest share of the active audience.

What other brands do Tems fans also like?

Beyond Tems itself, the audience over-indexes on Houston Astros (6.61×), Indeed.com (3.16×), Kia Sportage (15.21×), and Toyota Supra (10.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tems. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.