Rascasse Audience Intelligence

Tems Audience in United States

A data profile of the people who buy, follow and care about Tems in United States — modelled from more than twelve digital signal sources. Tems has an estimated audience of 1,504,948 people in United States.

#1among Afrobeats in United States#3553among Person in United States#2120in Music & Radio

The average Tems fan in United States is 32.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rick and Morty, Clothing, Consumer electronics, with strongest over-indexing on Rick and Morty (6.26× the country average).

Demographically, the Tems audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tems fan in United States is more female, around 32.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Rick and Morty.

Category: Music & Radio · Type: Person · Subtype: Afrobeats

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tems profile in United States.

Audience size
1.5M
in United States
Gender
59.2%♀
40.8% male
Age
32.9
average years
Country rank
#17724
Person in United States
Fig. 01

Search interest · 12-month trend

+102%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tems fans

59.2% are female, 40.8% are male, average age 32.9.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Tems audience in United States
MetricValue
Female59.2%
Male40.8%
Average age32.9
Estimated audience size1,504,948
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Tems audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

33.8%

of the worldwide Tems audience comes from United States.

Worldwide audience distribution share by country for Tems
CountryShare
United States33.8%
United Kingdom9.1%
Brazil8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tems audience in United States is strongest.

Fig. 05

Top regions by affinity

Tems fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~50K2.54×
02Georgia~90K2.46×
03Washington, District of Columbia~9K2.31×
04Mississippi~20K1.87×
05Louisiana~30K1.86×
06North Carolina~60K1.62×
07Virginia~50K1.60×
08New York~100K1.58×
09Delaware~5K1.57×
10South Carolina~30K1.51×
11Alabama~30K1.47×
12New Jersey~40K1.41×
13Florida~100K1.31×
14Connecticut~20K1.27×
15Pennsylvania~50K1.21×
16Texas~100K1.18×
17Illinois~50K1.18×
18Massachusetts~30K1.18×
19Rhode Island~4K1.10×
20Tennessee~30K1.06×
21Nevada~10K1.04×
22California~100K1.03×
23Michigan~30K1.03×
24Ohio~40K0.99×
25Arkansas~10K0.96×
26Missouri~20K0.93×
27Indiana~20K0.89×
28Kentucky~10K0.79×
29Washington~20K0.78×
30Oklahoma~10K0.73×
31Arizona~20K0.72×
32Minnesota~10K0.69×
33Hawaii~4K0.69×
34Kansas~7K0.68×
35Colorado~10K0.64×
36Wisconsin~10K0.63×
37Alaska~2K0.63×
38North Dakota~2K0.62×
39Vermont~1K0.62×
40Nebraska~4K0.61×
41West Virginia~3K0.57×
42New Hampshire~3K0.57×
43Maine~3K0.57×
44South Dakota~2K0.57×
45Iowa~6K0.56×
46Oregon~8K0.55×
47New Mexico~3K0.53×
48Montana~2K0.52×
49Idaho~3K0.46×
50Utah~5K0.43×
Fig. 06

Affinity by region

Affinity by region — Tems, United States
0.43×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tems audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tems audience
#·InterestCategoryAffinity×
01The KooksMusic & Radio30.06×
02International educationBusiness & Career9.58×
03Toyota SupraCars & Mobility7.87×
04Anthony JoshuaSports6.85×
05Rick and MortyMovies & TV6.26×
06Teyana TaylorMovies & TV6.20×
07Tyler, The CreatorMusic & Radio6.19×
08Dungeons & DragonsGames5.47×
09DancehallsMusic & Radio3.87×
10Hair ExtensionsBeauty & Wellness3.11×
11Internet celebrityInternet & Social Media2.85×
12TikTokInternet & Social Media2.24×
13StreetwearFashion & Accessoires2.23×
14Google DriveTechnology & Electronics2.20×
15ClothingFashion & Accessoires1.89×
16Consumer electronicsTechnology & Electronics1.84×
17CosmeticsBeauty & Wellness1.64×
18VehiclesCars & Mobility1.58×
19Electronic musicMusic & Radio1.57×
20Music videosMusic & Radio1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tems audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tems audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.47×
MindfulnessBALANCE1.40×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tems audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Need for SecurityCONSERVATISM0.88×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tems have in United States?

Tems has an estimated audience of 1,504,948 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tems fans?

59.2% of Tems fans are female, 40.8% are male, with an average age of 32.9 years.

03

Which brands do Tems fans like most?

Tems fans show strongest brand affinity for Rick and Morty (6.26×), Clothing (1.89×), and Consumer electronics (1.84×) over the country average.

04

Where do Tems fans live in United States?

Tems fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tems fans also like?

Beyond Tems itself, the audience over-indexes on Clothing (1.89×), Consumer electronics (1.84×), TikTok (2.24×), and Teyana Taylor (6.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Afrobeats audiences in United States

See Tems audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tems. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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