Rema Audience in United States

Rema logo

Rema has an estimated audience of 433,068 people in United States. 57.3% are female, 42.7% are male, average age 35.2. Top regions: Texas, New York, California. Top brand affinities: Product design, Pro-Ject, Japanese domestic market, Combat sport, Elsword.

The average Rema fan in United States is 35.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Product design, Pro-Ject, Japanese domestic market, with strongest over-indexing on Product design (2.62× the country average). Demographically, the Rema audience skews more female with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Afrobeats

Demographics of Rema fans

Demographic split for Rema audience in United States
MetricValue
Female57.3%
Male42.7%
Average age35.2
Estimated audience size433,068

Audience persona

The typical Rema fan in United States is more female, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Rema in United States
RegionReachAffinity
Texas52,1751.4×
New York49,0572.03×
California48,4321.02×
Florida38,9501.33×
Georgia24,4001.83×
North Carolina21,9231.68×
Maryland19,9122.67×
New Jersey18,3561.67×
Pennsylvania18,0501.24×
Illinois15,4461.07×
Massachusetts14,9311.75×
Virginia14,4731.37×
Ohio11,9950.9×
Michigan10,1560.9×
Arizona8,0740.91×
Washington7,6560.88×
Indiana7,2060.91×
Tennessee6,7280.77×
Minnesota6,6501.07×
Connecticut6,3671.47×
South Carolina5,9410.91×
Louisiana5,6741.02×
Missouri5,5960.8×
Alabama5,3050.88×
Colorado5,1540.76×
Wisconsin4,2020.64×
Kentucky4,0930.75×
Oklahoma4,0620.84×
Oregon3,7540.76×
Nevada3,5370.84×
Washington, District of Columbia3,1412.41×
Utah2,5900.67×
Iowa2,5610.72×
Mississippi2,4830.7×
Arkansas2,2310.63×
Kansas2,1160.62×
Rhode Island1,8771.36×
Nebraska1,5250.7×
Delaware1,5101.26×
New Hampshire1,2650.74×
New Mexico1,2590.58×
Maine1,2200.79×
Hawaii1,2020.65×
Idaho1,0790.5×
West Virginia9160.45×
Alaska6060.65×
North Dakota6030.68×
South Dakota5020.5×
Montana4580.38×
Vermont4390.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rema audience
BrandAffinityCategory
Product design2.62×Business & Career
Pro-Ject5.22×Music & Radio
Japanese domestic market5.51×Politics & Society
Combat sport1.65×Sports
Elsword13.84×Games
UK garage4.52×Music & Radio
Bank account1.99×Business & Career
JDSU2.2×Business & Career
Electrolyte3.13×Health
Staycation2.07×Home & Garden
Isometric exercise5.14×Sports
Voter registration2.65×Politics & Society
Noodle (Gorillaz)1.82×Music & Radio
Laneige2.44×Beauty & Wellness
Consequence (rapper)2.84×Music & Radio
La Opinión3.09×News
Stamp collecting2.02×Home & Garden
Mortgage insurance1.82×Business & Career
Corona (band)2.31×Music & Radio
Sub Zero (Official)3.62×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rema audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.46
Early Adopter MentalityPOWER1.26
Luxury OrientationPREMIUM1.24
Pet OwnershipJOY1.13
Social Media UsageJOY1.1
Community OrientationOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Rema
CountryShare
Nigeria18.6%
Denmark18.1%
United States9.5%

See Rema audiences in other countries

More Afrobeats audiences in United States

Frequently asked questions

How many fans does Rema have in United States?

Rema has an estimated audience of 433,068 people in United States, concentrated in Texas and New York.

What is the gender split and age of Rema fans?

57.3% of Rema fans are female, 42.7% are male, with an average age of 35.2 years.

Which brands do Rema fans like most?

Rema fans show strongest brand affinity for Product design (2.62×), Pro-Ject (5.22×), and Japanese domestic market (5.51×) over the country average.

Where do Rema fans live in United States?

Rema fans in United States are most concentrated in Texas (reach 52,175), New York (reach 49,057), and California (reach 48,432). These three regions account for the largest share of the active audience.

What other brands do Rema fans also like?

Beyond Rema itself, the audience over-indexes on Pro-Ject (5.22×), Japanese domestic market (5.51×), Combat sport (1.65×), and Elsword (13.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.