Rascasse Audience Intelligence

Ayra Starr Audience in United States

A data profile of the people who buy, follow and care about Ayra Starr in United States — modelled from more than twelve digital signal sources. Ayra Starr has an estimated audience of 479,900 people in United States.

#3among Afrobeats in United States#9136among Person in United States#5270in Music & Radio

The average Ayra Starr fan in United States is 32.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Rick and Morty, Clothing, Consumer electronics, with strongest over-indexing on Rick and Morty (7.82× the country average).

Demographically, the Ayra Starr audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Community Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ayra Starr fan in United States is more female, around 32.9 years old, with strong Community Orientation tendencies and a notable affinity for Rick and Morty.

Category: Music & Radio · Type: Person · Subtype: Afrobeats

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ayra Starr profile in United States.

Audience size
480K
in United States
Gender
59.2%♀
40.8% male
Age
32.9
average years
Country rank
#37549
Person in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ayra Starr fans

59.2% are female, 40.8% are male, average age 32.9.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Ayra Starr audience in United States
MetricValue
Female59.2%
Male40.8%
Average age32.9
Estimated audience size479,900
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Ayra Starr audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Ayra Starr audience comes from United States.

Worldwide audience distribution share by country for Ayra Starr
CountryShare
United States23.2%
Nigeria16.8%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ayra Starr audience in United States is strongest.

Fig. 05

Top regions by affinity

Ayra Starr fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K2.71×
02Washington, District of Columbia~3K2.38×
03New York~60K2.24×
04Massachusetts~20K2.21×
05Georgia~30K2.11×
06New Jersey~20K1.64×
07Connecticut~7K1.56×
08Florida~50K1.48×
09Virginia~20K1.36×
10Rhode Island~2K1.32×
11Delaware~2K1.28×
12North Carolina~20K1.21×
13Texas~50K1.18×
14Louisiana~7K1.18×
15Wisconsin~8K1.14×
16Pennsylvania~20K1.11×
17Illinois~20K1.09×
18Tennessee~10K1.07×
19South Carolina~7K1.01×
20Minnesota~7K0.99×
21Mississippi~4K0.99×
22California~50K0.97×
23Ohio~10K0.91×
24Washington~9K0.91×
25Michigan~10K0.90×
26Indiana~8K0.90×
27Alabama~6K0.90×
28Maine~1K0.85×
29New Hampshire~2K0.84×
30Vermont<1K0.84×
31North Dakota<1K0.83×
32Nevada~4K0.82×
33Arkansas~3K0.81×
34Alaska<1K0.79×
35Kentucky~5K0.78×
36South Dakota<1K0.78×
37Missouri~6K0.76×
38Hawaii~2K0.76×
39Montana<1K0.73×
40Nebraska~2K0.71×
41Oklahoma~4K0.70×
42Iowa~3K0.69×
43West Virginia~1K0.69×
44Kansas~2K0.67×
45Arizona~6K0.66×
46Colorado~5K0.66×
47New Mexico~2K0.66×
48Oregon~3K0.65×
49Idaho~1K0.64×
50Utah~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Ayra Starr, United States
0.60×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ayra Starr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ayra Starr audience
#·InterestCategoryAffinity×
01The KooksMusic & Radio38.97×
02International educationBusiness & Career11.12×
03Toyota SupraCars & Mobility9.80×
04Anthony JoshuaSports8.38×
05Cyberpunk 2077Games8.19×
06Rick and MortyMovies & TV7.82×
07Dungeons & DragonsGames6.94×
08Teyana TaylorMovies & TV6.86×
09Tyler, The CreatorMusic & Radio6.73×
10MalaysiaTravel & Leisure5.04×
11DancehallsMusic & Radio4.00×
12Hair ExtensionsBeauty & Wellness3.35×
13Internet celebrityInternet & Social Media3.02×
14ClothingFashion & Accessoires2.20×
15Google DriveTechnology & Electronics2.17×
16Consumer electronicsTechnology & Electronics2.11×
17TikTokInternet & Social Media2.07×
18RadioTechnology & Electronics1.96×
19CosmeticsBeauty & Wellness1.78×
20VehiclesCars & Mobility1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ayra Starr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ayra Starr audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.52×
Luxury OrientationPREMIUM1.46×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ayra Starr audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.84×
Quality AwarenessPREMIUM0.86×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ayra Starr have in United States?

Ayra Starr has an estimated audience of 479,900 people in United States, concentrated in New York and California.

02

What is the gender split and age of Ayra Starr fans?

59.2% of Ayra Starr fans are female, 40.8% are male, with an average age of 32.9 years.

03

Which brands do Ayra Starr fans like most?

Ayra Starr fans show strongest brand affinity for Rick and Morty (7.82×), Clothing (2.2×), and Consumer electronics (2.11×) over the country average.

04

Where do Ayra Starr fans live in United States?

Ayra Starr fans in United States are most concentrated in New York (reach ~60K), California (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ayra Starr fans also like?

Beyond Ayra Starr itself, the audience over-indexes on Clothing (2.2×), Consumer electronics (2.11×), Teyana Taylor (6.86×), and Anthony Joshua (8.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Afrobeats audiences in United States

See Ayra Starr audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ayra Starr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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