Ayra Starr Audience in United States

Ayra Starr logo

Ayra Starr has an estimated audience of 482,677 people in United States. 57.9% are female, 42.1% are male, average age 34.8. Top regions: New York, California, Texas. Top brand affinities: Pro-Ject, Product design, UK garage, Combat sport, Japanese domestic market.

The average Ayra Starr fan in United States is 34.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Pro-Ject, Product design, UK garage, with strongest over-indexing on Pro-Ject (5.71× the country average). Demographically, the Ayra Starr audience skews more female with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Afrobeats

Demographics of Ayra Starr fans

Demographic split for Ayra Starr audience in United States
MetricValue
Female57.9%
Male42.1%
Average age34.8
Estimated audience size482,677

Audience persona

The typical Ayra Starr fan in United States is more female, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Ayra Starr in United States
RegionReachAffinity
New York63,8822.37×
California57,2351.08×
Texas54,1291.3×
Florida45,2421.38×
Georgia33,6222.26×
Maryland23,3532.81×
New Jersey20,7471.69×
Illinois19,5511.22×
Pennsylvania18,9771.17×
North Carolina18,3631.26×
Virginia17,0051.45×
Massachusetts16,0141.68×
Ohio14,3050.96×
Michigan12,7421.01×
Washington9,7361.01×
Tennessee8,4720.88×
Indiana8,3400.95×
Louisiana8,2391.32×
South Carolina7,5101.03×
Minnesota7,2201.04×
Connecticut7,1231.47×
Arizona6,5770.67×
Alabama6,0760.9×
Missouri5,8670.75×
Colorado5,1860.68×
Wisconsin4,8100.66×
Kentucky4,4250.73×
Nevada3,9520.85×
Mississippi3,9200.99×
Washington, District of Columbia3,7022.55×
Oregon3,6770.66×
Oklahoma3,6740.69×
Arkansas3,0240.76×
Utah2,2950.53×
Kansas2,2680.6×
Iowa2,2650.57×
Rhode Island1,9081.24×
Delaware1,7291.3×
Hawaii1,4650.71×
Nebraska1,3970.58×
Maine1,2080.7×
New Hampshire1,1690.61×
New Mexico1,1390.47×
West Virginia1,0500.47×
Idaho9830.41×
North Dakota6410.65×
Vermont5110.6×
Montana4440.33×
South Dakota4140.37×
Alaska3820.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ayra Starr audience
BrandAffinityCategory
Pro-Ject5.71×Music & Radio
Product design2.7×Business & Career
UK garage6.56×Music & Radio
Combat sport1.55×Sports
Japanese domestic market4.51×Politics & Society
Bank account2.1×Business & Career
Isometric exercise6.39×Sports
Staycation2.36×Home & Garden
JDSU2.07×Business & Career
Electrolyte2.72×Health
Elsword9.24×Games
Stamp collecting2.54×Home & Garden
Noodle (Gorillaz)1.83×Music & Radio
Voter registration2.39×Politics & Society
Joshua Jackson2.14×Movies & TV
Overtone4.53×Beauty & Wellness
Mortgage insurance2.07×Business & Career
Sub Zero (Official)4.5×Literature
Consequence (rapper)2.88×Music & Radio
Laneige2.36×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ayra Starr audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.31
Early Adopter MentalityPOWER1.47
Luxury OrientationPREMIUM1.38
SustainabilityBALANCE1.21
MindfulnessBALANCE1.18
Pet OwnershipJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Ayra Starr
CountryShare
United States23.3%
Nigeria17.1%
United Kingdom7.0%

See Ayra Starr audiences in other countries

More Afrobeats audiences in United States

Frequently asked questions

How many fans does Ayra Starr have in United States?

Ayra Starr has an estimated audience of 482,677 people in United States, concentrated in New York and California.

What is the gender split and age of Ayra Starr fans?

57.9% of Ayra Starr fans are female, 42.1% are male, with an average age of 34.8 years.

Which brands do Ayra Starr fans like most?

Ayra Starr fans show strongest brand affinity for Pro-Ject (5.71×), Product design (2.7×), and UK garage (6.56×) over the country average.

Where do Ayra Starr fans live in United States?

Ayra Starr fans in United States are most concentrated in New York (reach 63,882), California (reach 57,235), and Texas (reach 54,129). These three regions account for the largest share of the active audience.

What other brands do Ayra Starr fans also like?

Beyond Ayra Starr itself, the audience over-indexes on Product design (2.7×), UK garage (6.56×), Combat sport (1.55×), and Japanese domestic market (4.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ayra Starr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.