Bikram Yoga Audience in United States
Bikram Yoga has an estimated audience of 4,703,815 people in United States. 68.7% are female, 31.3% are male, average age 38.0. Top regions: California, New York, Texas. Top brand affinities: Yin yoga, Iyengar Yoga, Karma yoga, Kundalini yoga, Venom (band).
The average Bikram Yoga fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Yin yoga, Iyengar Yoga, Karma yoga, with strongest over-indexing on Yin yoga (34.91× the country average). Demographically, the Bikram Yoga audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Bikram Yoga fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 38.0 |
| Estimated audience size | 4,703,815 |
Audience persona
The typical Bikram Yoga fan in United States is more female, around 38.0 years old, with strong Mindfulness tendencies and a notable affinity for Yin yoga.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,034,844 | 2× |
| New York | 437,960 | 1.67× |
| Texas | 384,301 | 0.95× |
| Florida | 352,557 | 1.11× |
| Pennsylvania | 163,047 | 1.03× |
| Maryland | 159,172 | 1.97× |
| South Carolina | 150,608 | 2.13× |
| Illinois | 145,434 | 0.93× |
| Virginia | 138,096 | 1.21× |
| Massachusetts | 136,730 | 1.48× |
| New Jersey | 120,853 | 1.01× |
| Washington | 120,151 | 1.27× |
| Michigan | 116,664 | 0.95× |
| North Carolina | 109,690 | 0.77× |
| Arizona | 105,511 | 1.1× |
| Georgia | 103,678 | 0.72× |
| Connecticut | 96,992 | 2.06× |
| Colorado | 92,054 | 1.24× |
| Oregon | 82,430 | 1.53× |
| Ohio | 81,661 | 0.56× |
| Utah | 74,502 | 1.77× |
| Tennessee | 58,799 | 0.62× |
| Nevada | 51,147 | 1.12× |
| Wisconsin | 45,059 | 0.64× |
| Indiana | 42,912 | 0.5× |
| Minnesota | 42,189 | 0.63× |
| Missouri | 40,418 | 0.53× |
| Hawaii | 36,473 | 1.8× |
| Washington, District of Columbia | 35,233 | 2.49× |
| Oklahoma | 34,120 | 0.65× |
| Kentucky | 30,183 | 0.51× |
| Louisiana | 28,444 | 0.47× |
| Alabama | 25,747 | 0.39× |
| New Hampshire | 22,361 | 1.21× |
| Delaware | 20,245 | 1.56× |
| Kansas | 18,842 | 0.51× |
| Idaho | 16,988 | 0.72× |
| Iowa | 16,131 | 0.42× |
| New Mexico | 15,496 | 0.66× |
| Maine | 15,062 | 0.89× |
| Arkansas | 14,504 | 0.37× |
| Montana | 12,993 | 1× |
| Vermont | 12,543 | 1.52× |
| Rhode Island | 12,173 | 0.81× |
| Mississippi | 11,252 | 0.29× |
| Nebraska | 11,169 | 0.47× |
| Alaska | 10,724 | 1.07× |
| West Virginia | 7,650 | 0.35× |
| North Dakota | 5,330 | 0.55× |
| South Dakota | 3,910 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yin yoga | 34.91× | Sports |
| Iyengar Yoga | 38.15× | Sports |
| Karma yoga | 34.25× | Health |
| Kundalini yoga | 28.26× | Health |
| Venom (band) | 32.74× | Music & Radio |
| Hatha yoga | 20.35× | Health |
| The Ring (magazine) | 52.57× | Sports |
| Hajime no Ippo | 68.3× | Literature |
| Hot yoga | 15.59× | Sports |
| Maisie Williams | 32.74× | Movies & TV |
| Kit Harington | 27.43× | Movies & TV |
| Tony Parker | 45.68× | Sports |
| Canal+ | 36.53× | Movies & TV |
| Ashtanga vinyasa yoga | 33.19× | Health |
| France national football team | 39.15× | Sports |
| Quechua (brand) | 70.02× | Sports |
| Primark | 12.32× | Shopping |
| Anthony Joshua | 14.1× | Sports |
| Sahaja Yoga | 47.84× | Sports |
| Raye | 27.12× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 6.3 |
| Sports Activity | POWER | 3.01 |
| Sustainability | BALANCE | 2.8 |
| Luxury Orientation | PREMIUM | 1.91 |
| Healthy Lifestyle | BALANCE | 1.89 |
| Design Affinity | PREMIUM | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Japan | 7.9% |
| Spain | 5.7% |
See Bikram Yoga audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Bikram Yoga have in United States?
Bikram Yoga has an estimated audience of 4,703,815 people in United States, concentrated in California and New York.
What is the gender split and age of Bikram Yoga fans?
68.7% of Bikram Yoga fans are female, 31.3% are male, with an average age of 38.0 years.
Which brands do Bikram Yoga fans like most?
Bikram Yoga fans show strongest brand affinity for Yin yoga (34.91×), Iyengar Yoga (38.15×), and Karma yoga (34.25×) over the country average.
Where do Bikram Yoga fans live in United States?
Bikram Yoga fans in United States are most concentrated in California (reach 1,034,844), New York (reach 437,960), and Texas (reach 384,301). These three regions account for the largest share of the active audience.
What other brands do Bikram Yoga fans also like?
Beyond Bikram Yoga itself, the audience over-indexes on Iyengar Yoga (38.15×), Karma yoga (34.25×), Kundalini yoga (28.26×), and Venom (band) (32.74×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bikram Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.