Rascasse Audience Intelligence

Bikram Yoga Audience in United States

A data profile of the people who buy, follow and care about Bikram Yoga in United States — modelled from more than twelve digital signal sources. Bikram Yoga has an estimated audience of 4,703,815 people in United States.

#3922among Topic in United States#289in Health

The average Bikram Yoga fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Yin yoga, Iyengar Yoga, Karma yoga, with strongest over-indexing on Yin yoga (34.91× the country average).

Demographically, the Bikram Yoga audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bikram Yoga fan in United States is more female, around 38.0 years old, with strong Mindfulness tendencies and a notable affinity for Yin yoga.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bikram Yoga profile in United States.

Audience size
4.7M
in United States
Gender
68.7%♀
31.3% male
Age
38.0
average years
Country rank
#7042
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bikram Yoga fans

68.7% are female, 31.3% are male, average age 38.0.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Bikram Yoga audience in United States
MetricValue
Female68.7%
Male31.3%
Average age38.0
Estimated audience size4,703,815
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Bikram Yoga audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3922%
40-4923%
50+13%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Bikram Yoga audience comes from United States.

Worldwide audience distribution share by country for Bikram Yoga
CountryShare
United States21.4%
Japan7.9%
Spain5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bikram Yoga audience in United States is strongest.

Fig. 05

Top regions by affinity

Bikram Yoga fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.26×
02Virginia~300K2.18×
03California~1M1.92×
04Connecticut~90K1.90×
05Hawaii~40K1.85×
06Maryland~100K1.80×
07South Carolina~100K1.78×
08Utah~70K1.65×
09New York~400K1.51×
10Oregon~80K1.43×
11Massachusetts~100K1.42×
12Vermont~10K1.32×
13Delaware~20K1.30×
14Washington~100K1.17×
15Colorado~90K1.17×
16New Hampshire~20K1.17×
17Nevada~50K1.14×
18Alaska~10K1.12×
19Arizona~100K1.07×
20Florida~300K1.05×
21Pennsylvania~200K1.05×
22Montana~10K1.02×
23New Jersey~100K1.01×
24Michigan~100K0.97×
25Maine~20K0.96×
26Texas~400K0.92×
27Illinois~100K0.91×
28Rhode Island~10K0.91×
29North Dakota~8K0.84×
30Idaho~20K0.82×
31South Dakota~9K0.81×
32New Mexico~20K0.77×
33North Carolina~100K0.75×
34Oklahoma~40K0.74×
35West Virginia~20K0.73×
36Georgia~100K0.72×
37Nebraska~20K0.71×
38Wisconsin~50K0.68×
39Kansas~30K0.68×
40Minnesota~50K0.67×
41Mississippi~30K0.67×
42Tennessee~60K0.66×
43Louisiana~40K0.64×
44Kentucky~40K0.64×
45Arkansas~20K0.64×
46Iowa~20K0.62×
47Ohio~90K0.61×
48Missouri~50K0.60×
49Indiana~50K0.59×
50Alabama~40K0.56×
Fig. 06

Affinity by region

Affinity by region — Bikram Yoga, United States
0.56×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bikram Yoga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bikram Yoga audience
#·InterestCategoryAffinity×
01Quechua (brand)Sports70.02×
02Hajime no IppoLiterature68.30×
03The Ring (magazine)Sports52.57×
04Sahaja YogaSports47.84×
05Tony ParkerSports45.68×
06L'ÉquipeSports40.08×
07France national football teamSports39.15×
08Iyengar YogaSports38.15×
09Yin yogaSports34.91×
10Karma yogaHealth34.25×
11Ashtanga vinyasa yogaHealth33.19×
12Venom (band)Music & Radio32.74×
13Maisie WilliamsMovies & TV32.74×
14Kundalini yogaHealth28.26×
15Kit HaringtonMovies & TV27.43×
16RayeMusic & Radio27.12×
17Hatha yogaHealth20.35×
18Hot yogaSports15.59×
19Anthony JoshuaSports14.10×
20PrimarkShopping12.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bikram Yoga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bikram Yoga audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE6.13×
Sports ActivityPOWER3.85×
ExtroversionTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bikram Yoga audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.10×
SpiritualityBALANCE1.18×
TravellingTHRILL1.21×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bikram Yoga have in United States?

Bikram Yoga has an estimated audience of 4,703,815 people in United States, concentrated in California and New York.

02

What is the gender split and age of Bikram Yoga fans?

68.7% of Bikram Yoga fans are female, 31.3% are male, with an average age of 38.0 years.

03

Which brands do Bikram Yoga fans like most?

Bikram Yoga fans show strongest brand affinity for Yin yoga (34.91×), Iyengar Yoga (38.15×), and Karma yoga (34.25×) over the country average.

04

Where do Bikram Yoga fans live in United States?

Bikram Yoga fans in United States are most concentrated in California (reach ~1M), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bikram Yoga fans also like?

Beyond Bikram Yoga itself, the audience over-indexes on Iyengar Yoga (38.15×), Karma yoga (34.25×), Kundalini yoga (28.26×), and Venom (band) (32.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bikram Yoga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bikram Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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