Kundalini yoga Audience in United States

Kundalini yoga logo

Kundalini yoga has an estimated audience of 6,764,626 people in United States. 71.6% are female, 28.4% are male, average age 36.5. Top regions: California, New York, Florida. Top brand affinities: Yin yoga, Karma yoga, Iyengar Yoga, Hatha yoga, Bikram Yoga.

The average Kundalini yoga fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Yin yoga, Karma yoga, Iyengar Yoga, with strongest over-indexing on Yin yoga (33.5× the country average). Demographically, the Kundalini yoga audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Kundalini yoga fans

Demographic split for Kundalini yoga audience in United States
MetricValue
Female71.6%
Male28.4%
Average age36.5
Estimated audience size6,764,626

Audience persona

The typical Kundalini yoga fan in United States is more female, around 36.5 years old, with strong Mindfulness tendencies and a notable affinity for Yin yoga.

Top regions in United States

Top regions ranked by reach for Kundalini yoga in United States
RegionReachAffinity
California1,098,3051.48×
New York501,6751.33×
Florida477,8961.04×
Texas467,4810.8×
Illinois220,7700.98×
Pennsylvania212,2820.93×
North Carolina191,0710.94×
Arizona187,1031.35×
New Jersey185,0371.08×
Massachusetts183,3851.38×
Washington177,7461.31×
Georgia168,3500.81×
Colorado159,9241.5×
Virginia157,1380.95×
Ohio156,5890.75×
Michigan140,0480.79×
Oregon127,1041.64×
Tennessee109,6020.81×
Maryland105,2650.91×
Utah96,8301.6×
Missouri90,3600.83×
Indiana90,2470.73×
Minnesota86,3710.89×
Nevada81,8021.25×
Connecticut81,4621.2×
Wisconsin81,2440.8×
South Carolina73,5020.72×
Louisiana61,1550.7×
Kentucky58,2830.69×
Oklahoma54,8660.73×
Alabama49,9030.53×
Kansas42,6950.8×
Idaho42,2541.25×
New Mexico40,0221.18×
Arkansas38,9460.7×
Hawaii38,0481.31×
New Hampshire33,1131.24×
Maine33,0211.36×
Iowa30,2900.54×
Washington, District of Columbia29,9451.47×
Rhode Island27,4371.27×
Montana24,4851.3×
Mississippi21,4460.38×
Nebraska21,2170.63×
Alaska19,9891.38×
Vermont19,3291.63×
West Virginia18,5560.59×
Delaware13,1380.7×
Wyoming9,1440.91×
South Dakota7,7010.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kundalini yoga audience
BrandAffinityCategory
Yin yoga33.5×Sports
Karma yoga35.29×Health
Iyengar Yoga35.74×Sports
Hatha yoga23.72×Health
Bikram Yoga30.03×Health
Hot yoga13.23×Sports
Venom (band)20.08×Music & Radio
Ashtanga vinyasa yoga32.5×Health
The Ring (magazine)32.05×Sports
Hajime no Ippo41.5×Literature
Maisie Williams20.07×Movies & TV
Kit Harington16.97×Movies & TV
Rāja yoga36.44×Sports
Tony Parker27.98×Sports
Canal+22.32×Movies & TV
Bhakti yoga32.65×Sports
Primark8.08×Shopping
Isha Yoga32.78×Sports
France national football team23.88×Sports
Sahaja Yoga30.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kundalini yoga audience
TraitClusterScore
MindfulnessBALANCE7.4
Luxury OrientationPREMIUM3.37
Sports ActivityPOWER2.57
Design AffinityPREMIUM2.02
Risk AppetiteTHRILL2
LGBTQ+ IdentityOPEN1.96

Worldwide distribution

Worldwide audience distribution share by country for Kundalini yoga
CountryShare
United States19.6%
Italy6.4%
Brazil6.1%

See Kundalini yoga audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Kundalini yoga have in United States?

Kundalini yoga has an estimated audience of 6,764,626 people in United States, concentrated in California and New York.

What is the gender split and age of Kundalini yoga fans?

71.6% of Kundalini yoga fans are female, 28.4% are male, with an average age of 36.5 years.

Which brands do Kundalini yoga fans like most?

Kundalini yoga fans show strongest brand affinity for Yin yoga (33.5×), Karma yoga (35.29×), and Iyengar Yoga (35.74×) over the country average.

Where do Kundalini yoga fans live in United States?

Kundalini yoga fans in United States are most concentrated in California (reach 1,098,305), New York (reach 501,675), and Florida (reach 477,896). These three regions account for the largest share of the active audience.

What other brands do Kundalini yoga fans also like?

Beyond Kundalini yoga itself, the audience over-indexes on Karma yoga (35.29×), Iyengar Yoga (35.74×), Hatha yoga (23.72×), and Bikram Yoga (30.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kundalini yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.