Rascasse Audience Intelligence

Kundalini yoga Audience in United States

A data profile of the people who buy, follow and care about Kundalini yoga in United States — modelled from more than twelve digital signal sources. Kundalini yoga has an estimated audience of 6,764,626 people in United States.

#3100among Topic in United States#214in Health

The average Kundalini yoga fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Virginia, New York.

Top brand affinities include Yin yoga, Karma yoga, Iyengar Yoga, with strongest over-indexing on Yin yoga (33.5× the country average).

Demographically, the Kundalini yoga audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kundalini yoga fan in United States is more female, around 36.5 years old, with strong Mindfulness tendencies and a notable affinity for Yin yoga.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kundalini yoga profile in United States.

Audience size
6.8M
in United States
Gender
71.6%♀
28.4% male
Age
36.5
average years
Country rank
#5168
Topic in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kundalini yoga fans

71.6% are female, 28.4% are male, average age 36.5.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Kundalini yoga audience in United States
MetricValue
Female71.6%
Male28.4%
Average age36.5
Estimated audience size6,764,626
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Kundalini yoga audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4921%
50+13%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Kundalini yoga audience comes from United States.

Worldwide audience distribution share by country for Kundalini yoga
CountryShare
United States19.6%
Italy6.4%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kundalini yoga audience in United States is strongest.

Fig. 05

Top regions by affinity

Kundalini yoga fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~900K5.16×
02Oregon~100K1.53×
03Utah~90K1.43×
04Vermont~20K1.43×
05Washington, District of Columbia~30K1.40×
06Colorado~100K1.39×
07California~1M1.34×
08Alaska~20K1.33×
09Massachusetts~200K1.28×
10Arizona~200K1.27×
11Maine~30K1.25×
12New York~500K1.22×
13Washington~200K1.22×
14Hawaii~40K1.22×
15Rhode Island~30K1.22×
16Montana~20K1.19×
17Nevada~80K1.18×
18New Hampshire~30K1.17×
19Connecticut~80K1.14×
20Idaho~40K1.14×
21New Mexico~40K1.12×
22Florida~500K1.00×
23New Jersey~200K0.99×
24Illinois~200K0.90×
25Maryland~100K0.88×
26Pennsylvania~200K0.87×
27North Carolina~200K0.86×
28Minnesota~80K0.85×
29Delaware~20K0.82×
30Missouri~90K0.80×
31Wisconsin~80K0.80×
32Kansas~40K0.80×
33North Dakota~10K0.80×
34South Dakota~10K0.79×
35Tennessee~100K0.78×
36Georgia~200K0.76×
37West Virginia~20K0.76×
38Michigan~100K0.75×
39Oklahoma~60K0.75×
40Arkansas~40K0.75×
41Texas~400K0.73×
42Louisiana~60K0.73×
43Nebraska~20K0.73×
44South Carolina~70K0.72×
45Ohio~100K0.71×
46Indiana~90K0.71×
47Kentucky~60K0.70×
48Iowa~40K0.66×
49Mississippi~40K0.64×
50Alabama~60K0.61×
Fig. 06

Affinity by region

Affinity by region — Kundalini yoga, United States
0.61×1.00×5.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kundalini yoga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kundalini yoga audience
#·InterestCategoryAffinity×
01Hajime no IppoLiterature41.50×
02Rāja yogaSports36.44×
03Iyengar YogaSports35.74×
04Karma yogaHealth35.29×
05Yin yogaSports33.50×
06Isha YogaSports32.78×
07Bhakti yogaSports32.65×
08Ashtanga vinyasa yogaHealth32.50×
09The Ring (magazine)Sports32.05×
10Bikram YogaHealth30.03×
11Tony ParkerSports27.98×
12France national football teamSports23.88×
13Hatha yogaHealth23.72×
14Venom (band)Music & Radio20.08×
15Maisie WilliamsMovies & TV20.07×
16Kit HaringtonMovies & TV16.97×
17RayeMusic & Radio16.86×
18Hot yogaSports13.23×
19Anthony JoshuaSports8.87×
20PrimarkShopping8.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kundalini yoga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kundalini yoga audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE7.09×
Sports ActivityPOWER3.26×
Early Adopter MentalityPOWER1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kundalini yoga audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.12×
SpiritualityBALANCE1.26×
Luxury OrientationPREMIUM1.26×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kundalini yoga have in United States?

Kundalini yoga has an estimated audience of 6,764,626 people in United States, concentrated in California and Virginia.

02

What is the gender split and age of Kundalini yoga fans?

71.6% of Kundalini yoga fans are female, 28.4% are male, with an average age of 36.5 years.

03

Which brands do Kundalini yoga fans like most?

Kundalini yoga fans show strongest brand affinity for Yin yoga (33.5×), Karma yoga (35.29×), and Iyengar Yoga (35.74×) over the country average.

04

Where do Kundalini yoga fans live in United States?

Kundalini yoga fans in United States are most concentrated in California (reach ~1M), Virginia (reach ~900K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Kundalini yoga fans also like?

Beyond Kundalini yoga itself, the audience over-indexes on Karma yoga (35.29×), Iyengar Yoga (35.74×), Hatha yoga (23.72×), and Bikram Yoga (30.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kundalini yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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