Bhakti yoga Audience in United States

Bhakti yoga logo

Bhakti yoga has an estimated audience of 500,008 people in United States. 70.0% are female, 30.0% are male, average age 42.7. Top regions: California, New York, Florida. Top brand affinities: Texaco, Autism Awareness, Kundalini yoga, Diabetes mellitus awareness, Yin yoga.

The average Bhakti yoga fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Texaco, Autism Awareness, Kundalini yoga, with strongest over-indexing on Texaco (87.24× the country average). Demographically, the Bhakti yoga audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Bhakti yoga fans

Demographic split for Bhakti yoga audience in United States
MetricValue
Female70.0%
Male30.0%
Average age42.7
Estimated audience size500,008

Audience persona

The typical Bhakti yoga fan in United States is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for Texaco.

Top regions in United States

Top regions ranked by reach for Bhakti yoga in United States
RegionReachAffinity
California62,8891.14×
New York34,4001.23×
Florida28,5410.84×
Texas24,2340.56×
Oregon22,3113.89×
North Carolina14,4540.96×
Pennsylvania14,3860.85×
Washington, District of Columbia13,0758.7×
Virginia12,8471.05×
New Jersey12,6150.99×
Washington11,8511.18×
Illinois10,7270.64×
Georgia10,4130.68×
Arizona9,0310.88×
Ohio9,0160.59×
Massachusetts8,6240.88×
Colorado8,5891.09×
Michigan7,9950.61×
Maryland7,1470.83×
Tennessee7,1040.71×
Connecticut6,6341.32×
Missouri5,2290.65×
Wisconsin4,5010.6×
Indiana4,5000.49×
Louisiana4,1960.65×
Utah4,1710.93×
South Carolina3,8630.51×
Minnesota3,7540.52×
Hawaii3,1251.45×
Kentucky2,9350.47×
Nevada2,9050.6×
Oklahoma2,7030.49×
Alabama2,4860.36×
New Mexico2,2740.91×
Arkansas2,1920.53×
Kansas1,7990.46×
Iowa1,7860.43×
Idaho1,7170.68×
West Virginia1,5940.68×
Maine1,5490.86×
New Hampshire1,5320.78×
Vermont1,3171.5×
Mississippi1,2870.31×
Rhode Island1,2680.8×
Montana1,1550.83×
Alaska1,0600.99×
Nebraska1,0000.4×
South Dakota9120.79×
North Dakota8880.86×
Delaware8830.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bhakti yoga audience
BrandAffinityCategory
Texaco87.24×Cars & Mobility
Autism Awareness19.03×Health
Kundalini yoga23.2×Health
Diabetes mellitus awareness12.48×Health
Yin yoga20.24×Sports
Hatha yoga16.09×Health
Bikram Yoga21.21×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Yoga mat35.61×Sports
Jean Paul Gaultier19.64×Fashion & Accessoires
Hinduism11.03×Politics & Society
Income tax13.19×Business & Career
MSN4.04×News
Urban Outfitters6.42×Shopping
Hot yoga9.17×Sports
Net-a-Porter9.31×Shopping
Nordstrom3.29×Shopping
Moto Guzzi20×Cars & Mobility
Great Clips4.45×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bhakti yoga audience
TraitClusterScore
MindfulnessBALANCE4.69
Sports ActivityPOWER4.55
Design AffinityPREMIUM1.71
IndulgenceJOY1.69
Healthy LifestyleBALANCE1.63
Luxury OrientationPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Bhakti yoga
CountryShare
India28.3%
United States12.7%
South Korea8.5%

See Bhakti yoga audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Bhakti yoga have in United States?

Bhakti yoga has an estimated audience of 500,008 people in United States, concentrated in California and New York.

What is the gender split and age of Bhakti yoga fans?

70.0% of Bhakti yoga fans are female, 30.0% are male, with an average age of 42.7 years.

Which brands do Bhakti yoga fans like most?

Bhakti yoga fans show strongest brand affinity for Texaco (87.24×), Autism Awareness (19.03×), and Kundalini yoga (23.2×) over the country average.

Where do Bhakti yoga fans live in United States?

Bhakti yoga fans in United States are most concentrated in California (reach 62,889), New York (reach 34,400), and Florida (reach 28,541). These three regions account for the largest share of the active audience.

What other brands do Bhakti yoga fans also like?

Beyond Bhakti yoga itself, the audience over-indexes on Autism Awareness (19.03×), Kundalini yoga (23.2×), Diabetes mellitus awareness (12.48×), and Yin yoga (20.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bhakti yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.