Bhakti yoga Audience in United States

Bhakti yoga logo

Bhakti yoga has an estimated audience of 500,008 people in United States. 70.0% are female, 30.0% are male, average age 42.7. Top regions: California, New York, Florida. Top brand affinities: Product design, Israel, Malayalam, Natural rubber, Urban Outfitters.

The average Bhakti yoga fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Product design, Israel, Malayalam, with strongest over-indexing on Product design (5.53× the country average). Demographically, the Bhakti yoga audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Bhakti yoga fans

Demographic split for Bhakti yoga audience in United States
MetricValue
Female70.0%
Male30.0%
Average age42.7
Estimated audience size500,008

Audience persona

The typical Bhakti yoga fan in United States is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Bhakti yoga in United States
RegionReachAffinity
California62,8891.14×
New York34,4001.23×
Florida28,5410.84×
Texas24,2340.56×
Oregon22,3113.89×
North Carolina14,4540.96×
Pennsylvania14,3860.85×
Washington, District of Columbia13,0758.7×
Virginia12,8471.05×
New Jersey12,6150.99×
Washington11,8511.18×
Illinois10,7270.64×
Georgia10,4130.68×
Arizona9,0310.88×
Ohio9,0160.59×
Massachusetts8,6240.88×
Colorado8,5891.09×
Michigan7,9950.61×
Maryland7,1470.83×
Tennessee7,1040.71×
Connecticut6,6341.32×
Missouri5,2290.65×
Wisconsin4,5010.6×
Indiana4,5000.49×
Louisiana4,1960.65×
Utah4,1710.93×
South Carolina3,8630.51×
Minnesota3,7540.52×
Hawaii3,1251.45×
Kentucky2,9350.47×
Nevada2,9050.6×
Oklahoma2,7030.49×
Alabama2,4860.36×
New Mexico2,2740.91×
Arkansas2,1920.53×
Kansas1,7990.46×
Iowa1,7860.43×
Idaho1,7170.68×
West Virginia1,5940.68×
Maine1,5490.86×
New Hampshire1,5320.78×
Vermont1,3171.5×
Mississippi1,2870.31×
Rhode Island1,2680.8×
Montana1,1550.83×
Alaska1,0600.99×
Nebraska1,0000.4×
South Dakota9120.79×
North Dakota8880.86×
Delaware8830.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bhakti yoga audience
BrandAffinityCategory
Product design5.53×Business & Career
Israel3.53×Travel & Leisure
Malayalam14.51×Politics & Society
Natural rubber2.64×Cars & Mobility
Urban Outfitters2.25×Shopping
Staycation3.28×Home & Garden
Kingdom of Judah7.11×Politics & Society
Home equity1.86×Home & Garden
Edgewater, New Jersey11.03×Travel & Leisure
Jeep Wagoneer4.84×Cars & Mobility
UK garage4.6×Music & Radio
Embroidery Library12.22×Home & Garden
9NEWS (KUSA)3.62×Movies & TV
Mothercare2.35×Kids & Family
Bank account1.73×Business & Career
Regional styles of Mexican music1.94×Music & Radio
Pro-Ject2.69×Music & Radio
Corona (band)3.52×Music & Radio
Stamp collecting2.85×Home & Garden
Steampunk2.83×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bhakti yoga audience
TraitClusterScore
MindfulnessBALANCE4.69
Sports ActivityPOWER4.55
Design AffinityPREMIUM1.71
IndulgenceJOY1.69
Healthy LifestyleBALANCE1.63
Luxury OrientationPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Bhakti yoga
CountryShare
India28.3%
United States12.7%
South Korea8.5%

See Bhakti yoga audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Bhakti yoga have in United States?

Bhakti yoga has an estimated audience of 500,008 people in United States, concentrated in California and New York.

What is the gender split and age of Bhakti yoga fans?

70.0% of Bhakti yoga fans are female, 30.0% are male, with an average age of 42.7 years.

Which brands do Bhakti yoga fans like most?

Bhakti yoga fans show strongest brand affinity for Product design (5.53×), Israel (3.53×), and Malayalam (14.51×) over the country average.

Where do Bhakti yoga fans live in United States?

Bhakti yoga fans in United States are most concentrated in California (reach 62,889), New York (reach 34,400), and Florida (reach 28,541). These three regions account for the largest share of the active audience.

What other brands do Bhakti yoga fans also like?

Beyond Bhakti yoga itself, the audience over-indexes on Israel (3.53×), Malayalam (14.51×), Natural rubber (2.64×), and Urban Outfitters (2.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bhakti yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.