Isha Yoga Audience in United States
Isha Yoga has an estimated audience of 477,641 people in United States. 64.0% are female, 36.0% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Israel, Product design, UK garage, Natural rubber, Staycation.
The average Isha Yoga fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Product design, UK garage, with strongest over-indexing on Israel (4.93× the country average). Demographically, the Isha Yoga audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Isha Yoga fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 41.3 |
| Estimated audience size | 477,641 |
Audience persona
The typical Isha Yoga fan in United States is more female, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 72,599 | 1.38× |
| Texas | 30,276 | 0.74× |
| New York | 17,034 | 0.64× |
| Tennessee | 15,822 | 1.65× |
| Florida | 13,935 | 0.43× |
| Georgia | 13,126 | 0.89× |
| New Jersey | 11,026 | 0.91× |
| Washington | 10,202 | 1.06× |
| Illinois | 9,965 | 0.63× |
| Virginia | 9,522 | 0.82× |
| North Carolina | 9,238 | 0.64× |
| Massachusetts | 8,056 | 0.86× |
| Michigan | 7,922 | 0.63× |
| Pennsylvania | 6,610 | 0.41× |
| Ohio | 5,719 | 0.39× |
| Mississippi | 4,225 | 1.07× |
| Arizona | 4,031 | 0.41× |
| Colorado | 4,027 | 0.53× |
| Louisiana | 3,756 | 0.61× |
| Arkansas | 3,753 | 0.95× |
| Oklahoma | 3,670 | 0.69× |
| Kentucky | 3,612 | 0.6× |
| Alabama | 3,496 | 0.52× |
| West Virginia | 3,488 | 1.57× |
| Maryland | 3,383 | 0.41× |
| Missouri | 3,381 | 0.44× |
| South Carolina | 3,307 | 0.46× |
| Indiana | 3,222 | 0.37× |
| Kansas | 3,221 | 0.86× |
| Idaho | 3,221 | 1.34× |
| Wisconsin | 3,201 | 0.45× |
| New Hampshire | 3,113 | 1.65× |
| Minnesota | 3,080 | 0.45× |
| Hawaii | 3,077 | 1.5× |
| Iowa | 3,058 | 0.78× |
| South Dakota | 2,995 | 2.71× |
| Oregon | 2,984 | 0.55× |
| North Dakota | 2,916 | 2.97× |
| Nebraska | 2,814 | 1.17× |
| Connecticut | 2,810 | 0.59× |
| New Mexico | 2,799 | 1.17× |
| Nevada | 2,790 | 0.6× |
| Rhode Island | 2,775 | 1.83× |
| Maine | 2,773 | 1.62× |
| Utah | 2,738 | 0.64× |
| Vermont | 2,729 | 3.25× |
| Delaware | 2,485 | 1.89× |
| Washington, District of Columbia | 1,794 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 4.93× | Travel & Leisure |
| Product design | 4.39× | Business & Career |
| UK garage | 8.88× | Music & Radio |
| Natural rubber | 2.77× | Cars & Mobility |
| Staycation | 3.45× | Home & Garden |
| edureka | 37.65× | Business & Career |
| Jeep Wagoneer | 5.67× | Cars & Mobility |
| Stamp collecting | 4.54× | Home & Garden |
| Home equity | 1.73× | Home & Garden |
| Isometric exercise | 7.47× | Sports |
| Malayalam | 8.84× | Politics & Society |
| The Humbled Homemaker | 81.48× | Kids & Family |
| Embroidery Library | 11.56× | Home & Garden |
| 9NEWS (KUSA) | 3.62× | Movies & TV |
| Kingdom of Judah | 5.21× | Politics & Society |
| Emigrate (band) | 6.03× | Music & Radio |
| OpenJDK | 13.39× | |
| Edgewater, New Jersey | 7.01× | Travel & Leisure |
| Nebraska Cornhuskers football | 2.08× | Sports |
| Pro-Ject | 2.31× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 6.1 |
| Sports Activity | POWER | 4.37 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Spirituality | BALANCE | 1.43 |
| Travelling | THRILL | 1.33 |
| Community Orientation | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| India | 15.4% |
| South Korea | 11.4% |
See Isha Yoga audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
Frequently asked questions
How many fans does Isha Yoga have in United States?
Isha Yoga has an estimated audience of 477,641 people in United States, concentrated in California and Texas.
What is the gender split and age of Isha Yoga fans?
64.0% of Isha Yoga fans are female, 36.0% are male, with an average age of 41.3 years.
Which brands do Isha Yoga fans like most?
Isha Yoga fans show strongest brand affinity for Israel (4.93×), Product design (4.39×), and UK garage (8.88×) over the country average.
Where do Isha Yoga fans live in United States?
Isha Yoga fans in United States are most concentrated in California (reach 72,599), Texas (reach 30,276), and New York (reach 17,034). These three regions account for the largest share of the active audience.
What other brands do Isha Yoga fans also like?
Beyond Isha Yoga itself, the audience over-indexes on Product design (4.39×), UK garage (8.88×), Natural rubber (2.77×), and Staycation (3.45×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Isha Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.