Rascasse Audience Intelligence

Isha Yoga Audience in United States

A data profile of the people who buy, follow and care about Isha Yoga in United States — modelled from more than twelve digital signal sources. Isha Yoga has an estimated audience of 477,641 people in United States.

#284among Sport in United States#11591among Topic in United States#3678in Sports

The average Isha Yoga fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Yin yoga, Kundalini yoga, Bikram Yoga, with strongest over-indexing on Yin yoga (34.74× the country average).

Demographically, the Isha Yoga audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Isha Yoga fan in United States is more female, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for Yin yoga.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Isha Yoga profile in United States.

Audience size
478K
in United States
Gender
64.0%♀
36.0% male
Age
41.3
average years
Country rank
#37640
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Isha Yoga fans

64.0% are female, 36.0% are male, average age 41.3.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Isha Yoga audience in United States
MetricValue
Female64.0%
Male36.0%
Average age41.3
Estimated audience size477,641
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Isha Yoga audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3921%
40-4925%
50+23%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Isha Yoga audience comes from United States.

Worldwide audience distribution share by country for Isha Yoga
CountryShare
United States16.1%
India15.4%
South Korea11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Isha Yoga audience in United States is strongest.

Fig. 05

Top regions by affinity

Isha Yoga fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~10K1.42×
02Vermont~1K1.40×
03California~70K1.31×
04North Dakota~1K1.25×
05South Dakota~1K1.19×
06New Hampshire~2K1.16×
07Delaware~2K1.15×
08Rhode Island~2K1.14×
09West Virginia~2K1.09×
10Washington, District of Columbia~2K1.08×
11Idaho~3K1.07×
12Hawaii~2K1.07×
13Maine~2K1.07×
14Washington~10K1.03×
15Nebraska~2K1.03×
16New Mexico~2K1.02×
17Alaska~1K1.02×
18Arkansas~4K1.00×
19Mississippi~4K1.00×
20Montana~1K1.00×
21Kansas~4K0.99×
22Iowa~4K0.97×
23New Jersey~10K0.96×
24Georgia~10K0.95×
25Oklahoma~5K0.94×
26Connecticut~4K0.94×
27Utah~4K0.94×
28Massachusetts~9K0.93×
29Louisiana~6K0.93×
30Kentucky~6K0.93×
31Nevada~4K0.93×
32Alabama~6K0.92×
33Oregon~5K0.91×
34Virginia~10K0.90×
35South Carolina~6K0.90×
36Missouri~7K0.89×
37Wisconsin~6K0.89×
38Minnesota~6K0.89×
39Indiana~8K0.88×
40Michigan~10K0.87×
41Maryland~7K0.87×
42Colorado~7K0.87×
43North Carolina~10K0.86×
44Arizona~8K0.86×
45Illinois~10K0.81×
46Ohio~10K0.81×
47Texas~30K0.80×
48Pennsylvania~10K0.80×
49New York~20K0.77×
50Florida~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Isha Yoga, United States
0.71×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Isha Yoga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Isha Yoga audience
#·InterestCategoryAffinity×
01SkimboardingSports104.02×
02Yoga matSports50.99×
03Bikram YogaHealth39.05×
04Yin yogaSports34.74×
05Kundalini yogaHealth32.78×
06Hatha yogaHealth23.61×
07Massive open online courseBusiness & Career23.34×
08Etihad AirwaysTravel & Leisure19.91×
09Subway SurfersGames19.76×
10Colgate UniversityBusiness & Career16.23×
11Hot yogaSports14.29×
12HinduismPolitics & Society13.86×
13Data scienceBusiness & Career7.85×
14BuddhismHealth7.80×
15InnovationBusiness & Career3.96×
16VeganismFood & Beverages2.40×
17CNNMovies & TV2.30×
18MedicineBusiness & Career2.07×
19PinterestInternet & Social Media2.06×
20CookingFood & Beverages1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Isha Yoga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Isha Yoga audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE6.67×
Sports ActivityPOWER5.75×
SpiritualityBALANCE2.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Isha Yoga audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
ExtroversionTHRILL0.86×
Design AffinityPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Isha Yoga have in United States?

Isha Yoga has an estimated audience of 477,641 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Isha Yoga fans?

64.0% of Isha Yoga fans are female, 36.0% are male, with an average age of 41.3 years.

03

Which brands do Isha Yoga fans like most?

Isha Yoga fans show strongest brand affinity for Yin yoga (34.74×), Kundalini yoga (32.78×), and Bikram Yoga (39.05×) over the country average.

04

Where do Isha Yoga fans live in United States?

Isha Yoga fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Isha Yoga fans also like?

Beyond Isha Yoga itself, the audience over-indexes on Kundalini yoga (32.78×), Bikram Yoga (39.05×), Hatha yoga (23.61×), and Yoga mat (50.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Isha Yoga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Isha Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →