Bikram Yoga Audience in Germany
Bikram Yoga has an estimated audience of 1,174,113 people in Germany. 68.9% are female, 31.1% are male, average age 35.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Iyengar Yoga, Hot yoga, Karma yoga, Kundalini yoga, Yin yoga.
The average Bikram Yoga fan in Germany is 35.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Iyengar Yoga, Hot yoga, Karma yoga, with strongest over-indexing on Iyengar Yoga (55.03× the country average). Demographically, the Bikram Yoga audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Bikram Yoga fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 35.5 |
| Estimated audience size | 1,174,113 |
Audience persona
The typical Bikram Yoga fan in Germany is more female, around 35.5 years old, with strong Sustainability tendencies and a notable affinity for Iyengar Yoga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 289,058 | 1.53× |
| Nordrhein-Westfalen | 216,545 | 0.84× |
| Baden-Württemberg | 138,504 | 0.86× |
| Berlin | 96,320 | 1.83× |
| Hessen | 93,152 | 1.04× |
| Hamburg | 91,814 | 3.46× |
| Niedersachsen | 74,964 | 0.66× |
| Schleswig-Holstein | 53,330 | 1.26× |
| Rheinland-Pfalz | 36,926 | 0.63× |
| Sachsen | 34,231 | 0.59× |
| Brandenburg | 21,511 | 0.59× |
| Thüringen | 15,065 | 0.5× |
| Mecklenburg-Vorpommern | 12,203 | 0.54× |
| Sachsen-Anhalt | 11,352 | 0.37× |
| Saarland | 7,720 | 0.54× |
| Bremen | 7,359 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iyengar Yoga | 55.03× | Sports |
| Hot yoga | 36.26× | Sports |
| Karma yoga | 43.4× | Health |
| Kundalini yoga | 34.49× | Health |
| Yin yoga | 32.38× | Sports |
| Sahaja Yoga | 130.09× | Sports |
| Isha Yoga | 101.17× | Sports |
| Ashtanga vinyasa yoga | 36.58× | Health |
| Circuit design | 159.32× | Business & Career |
| La Patrona | 177.53× | Movies & TV |
| Hatha yoga | 12.46× | Health |
| Yoga mat | 34.24× | Sports |
| Rāja yoga | 43.7× | Sports |
| Yoga pants | 10.19× | Fashion & Accessoires |
| Yoga Sutras of Patanjali | 24.49× | Politics & Society |
| Bhakti yoga | 35.33× | Sports |
| Pamela Anderson | 8.91× | Movies & TV |
| Wellness (alternative medicine) | 3.5× | Health |
| Yoga Alliance | 44.27× | Sports |
| Bodyweight exercise | 7.25× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.02 |
| Sports Activity | POWER | 2.2 |
| Mindfulness | BALANCE | 2.18 |
| DIY Mentality | THRILL | 1.72 |
| Luxury Orientation | PREMIUM | 1.66 |
| Healthy Lifestyle | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Japan | 7.9% |
| Spain | 5.7% |
See Bikram Yoga audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bikram Yoga have in Germany?
Bikram Yoga has an estimated audience of 1,174,113 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bikram Yoga fans?
68.9% of Bikram Yoga fans are female, 31.1% are male, with an average age of 35.5 years.
Which brands do Bikram Yoga fans like most?
Bikram Yoga fans show strongest brand affinity for Iyengar Yoga (55.03×), Hot yoga (36.26×), and Karma yoga (43.4×) over the country average.
Where do Bikram Yoga fans live in Germany?
Bikram Yoga fans in Germany are most concentrated in Bayern (reach 289,058), Nordrhein-Westfalen (reach 216,545), and Baden-Württemberg (reach 138,504). These three regions account for the largest share of the active audience.
What other brands do Bikram Yoga fans also like?
Beyond Bikram Yoga itself, the audience over-indexes on Hot yoga (36.26×), Karma yoga (43.4×), Kundalini yoga (34.49×), and Yin yoga (32.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bikram Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.