Yoga Sutras of Patanjali Audience in Germany

Yoga Sutras of Patanjali logo

Yoga Sutras of Patanjali has an estimated audience of 330,103 people in Germany. 76.4% are female, 23.6% are male, average age 41.4. Top brand affinities: Dog breed, Škoda Kodiaq, Progressive rock, Stradivarius, Vanuatu.

Top brand affinities include Dog breed, Škoda Kodiaq, Progressive rock, with strongest over-indexing on Dog breed (1.75× the country average). Demographically, the Yoga Sutras of Patanjali audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Sports Activity.

Category: Politics & Society · Type: Topic · Subtype: Novel

Demographics of Yoga Sutras of Patanjali fans

Demographic split for Yoga Sutras of Patanjali audience in Germany
MetricValue
Female76.4%
Male23.6%
Average age41.4
Estimated audience size330,103

Audience persona

The typical Yoga Sutras of Patanjali fan in Germany is more female, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yoga Sutras of Patanjali audience
BrandAffinityCategory
Dog breed1.75×Pets & Animals
Škoda Kodiaq3.58×Cars & Mobility
Progressive rock2.02×Music & Radio
Stradivarius1.97×Shopping
Vanuatu17.63×Travel & Leisure
Product design1.73×Business & Career
Natural rubber2.43×Cars & Mobility
Collectable1.63×Kids & Family
Volvo V604.14×Cars & Mobility
Opposition (politics)5.06×Politics & Society
Phil Campbell (musician)4.29×Music & Radio
Home Delivery2.19×Food & Beverages
Nationality2.3×Politics & Society
Staycation2.9×Home & Garden
Mechanic1.6×Cars & Mobility
Business English1.91×Business & Career
Roaming2.67×Technology & Electronics
Hypertext1.88×Technology & Electronics
Solo climbing2.49×Sports
Bounce (film)6.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yoga Sutras of Patanjali audience
TraitClusterScore
SustainabilityBALANCE2.7
Sports ActivityPOWER2.32
MindfulnessBALANCE2.31
SpiritualityBALANCE2.21
Early Adopter MentalityPOWER1.91
Healthy LifestyleBALANCE1.61

Worldwide distribution

Worldwide audience distribution share by country for Yoga Sutras of Patanjali
CountryShare
United States18.6%
India13.6%
Italy6.1%

See Yoga Sutras of Patanjali audiences in other countries

More Novel audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yoga Sutras of Patanjali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.