Rascasse Audience Intelligence

Yoga Sutras of Patanjali Audience in Germany

A data profile of the people who buy, follow and care about Yoga Sutras of Patanjali in Germany — modelled from more than twelve digital signal sources. Yoga Sutras of Patanjali has an estimated audience of 330,103 people in Germany.

#19among Novel in Germany#5862among Topic in Germany#795in Politics & Society

The average Yoga Sutras of Patanjali fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bikram Yoga, Iyengar Yoga, Kundalini yoga, with strongest over-indexing on Bikram Yoga (24.49× the country average).

Demographically, the Yoga Sutras of Patanjali audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yoga Sutras of Patanjali fan in Germany is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Bikram Yoga.

Category: Politics & Society · Type: Topic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yoga Sutras of Patanjali profile in Germany.

Audience size
330K
in Germany
Gender
76.4%♀
23.6% male
Age
41.4
average years
Country rank
#16188
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yoga Sutras of Patanjali fans

76.4% are female, 23.6% are male, average age 41.4.

Fig. 02

Gender split

76.4%
Female
23.6%
Male
Demographic split for Yoga Sutras of Patanjali audience in Germany
MetricValue
Female76.4%
Male23.6%
Average age41.4
Estimated audience size330,103
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Yoga Sutras of Patanjali audience in Germany
Age bracketShare%
16-1913%
20-2914%
30-3926%
40-4930%
50+17%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Yoga Sutras of Patanjali audience comes from Germany.

Worldwide audience distribution share by country for Yoga Sutras of Patanjali
CountryShare
United States18.6%
India13.6%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yoga Sutras of Patanjali audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yoga Sutras of Patanjali fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.25×
02Bayern~60K1.14×
03Hamburg~8K1.08×
04Bremen~3K1.07×
05Baden-Württemberg~50K1.04×
06Saarland~4K1.02×
07Hessen~30K1.00×
08Schleswig-Holstein~10K0.99×
09Thüringen~8K0.97×
10Mecklenburg-Vorpommern~6K0.97×
11Brandenburg~10K0.96×
12Sachsen-Anhalt~8K0.96×
13Nordrhein-Westfalen~70K0.95×
14Sachsen~20K0.95×
15Rheinland-Pfalz~20K0.94×
16Niedersachsen~30K0.92×
Fig. 06

Affinity by region

Affinity by region — Yoga Sutras of Patanjali, Germany
0.92×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yoga Sutras of Patanjali audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yoga Sutras of Patanjali audience
#·InterestCategoryAffinity×
01Bikram YogaHealth24.49×
02Iyengar YogaSports23.80×
03Kundalini yogaHealth18.73×
04AyurvedaHealth18.20×
05Hot yogaSports11.23×
06Relaxation techniqueHealth8.09×
07BuddhismHealth8.05×
08Yoga pantsFashion & Accessoires7.84×
09HinduismPolitics & Society7.12×
10Alternative medicineBusiness & Career5.30×
11NeuroscienceBusiness & Career4.67×
12Sustainable clothingFashion & Accessoires4.52×
13Self-confidenceHealth4.49×
14EmailTechnology & Electronics3.39×
15Self careHealth3.20×
16NatureHome & Garden3.14×
17FamilyKids & Family2.51×
18VacationsTravel & Leisure2.38×
19TagesschauMovies & TV1.99×
20GermanyTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yoga Sutras of Patanjali audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yoga Sutras of Patanjali audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.12×
SpiritualityBALANCE2.59×
SustainabilityBALANCE2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yoga Sutras of Patanjali audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.81×
PatriotismCONSERVATISM0.85×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yoga Sutras of Patanjali have in Germany?

Yoga Sutras of Patanjali has an estimated audience of 330,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yoga Sutras of Patanjali fans?

76.4% of Yoga Sutras of Patanjali fans are female, 23.6% are male, with an average age of 41.4 years.

03

Which brands do Yoga Sutras of Patanjali fans like most?

Yoga Sutras of Patanjali fans show strongest brand affinity for Bikram Yoga (24.49×), Iyengar Yoga (23.8×), and Kundalini yoga (18.73×) over the country average.

04

Where do Yoga Sutras of Patanjali fans live in Germany?

Yoga Sutras of Patanjali fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Yoga Sutras of Patanjali fans also like?

Beyond Yoga Sutras of Patanjali itself, the audience over-indexes on Iyengar Yoga (23.8×), Kundalini yoga (18.73×), Ayurveda (18.2×), and Hot yoga (11.23×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Yoga Sutras of Patanjali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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