Yoga Sutras of Patanjali Audience in Germany
Yoga Sutras of Patanjali has an estimated audience of 330,103 people in Germany. 76.4% are female, 23.6% are male, average age 41.4. Top brand affinities: Bikram Yoga, Iyengar Yoga, Kundalini yoga, Hot yoga, Yoga pants.
Top brand affinities include Bikram Yoga, Iyengar Yoga, Kundalini yoga, with strongest over-indexing on Bikram Yoga (39.64× the country average). Demographically, the Yoga Sutras of Patanjali audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Sports Activity.
Category: Politics & Society · Type: Topic · Subtype: Novel
Demographics of Yoga Sutras of Patanjali fans
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 41.4 |
| Estimated audience size | 330,103 |
Audience persona
The typical Yoga Sutras of Patanjali fan in Germany is more female, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Bikram Yoga.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bikram Yoga | 39.64× | Health |
| Iyengar Yoga | 33.63× | Sports |
| Kundalini yoga | 21.9× | Health |
| Hot yoga | 13.03× | Sports |
| Yoga pants | 10.86× | Fashion & Accessoires |
| Ayurveda | 13.46× | Health |
| Livemusic | 4.31× | Music & Radio |
| Tagesschau | 2.52× | Movies & TV |
| Self care | 3.9× | Health |
| Felix Baumgartner | 5.07× | Sports |
| Classical ballet | 9.22× | Arts & Culture |
| Natural foods | 4.31× | Food & Beverages |
| Relaxation technique | 7.37× | Health |
| Ryanair | 2.43× | Travel & Leisure |
| Do it yourself (DIY) | 2.04× | Home & Garden |
| Mindfulness | 4.21× | Health |
| Non-fiction books | 4.56× | Literature |
| Alternative medicine | 5.11× | Business & Career |
| Meditation | 2.89× | Health |
| Modern architecture | 3.18× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.7 |
| Sports Activity | POWER | 2.32 |
| Mindfulness | BALANCE | 2.31 |
| Spirituality | BALANCE | 2.21 |
| Early Adopter Mentality | POWER | 1.91 |
| Healthy Lifestyle | BALANCE | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 13.6% |
| Italy | 6.1% |
See Yoga Sutras of Patanjali audiences in other countries
- Yoga Sutras of Patanjali — United States
- Yoga Sutras of Patanjali — United Kingdom
- Yoga Sutras of Patanjali — France
- Yoga Sutras of Patanjali — Italy
- Yoga Sutras of Patanjali — Spain
- Yoga Sutras of Patanjali — Brazil
- Yoga Sutras of Patanjali — Japan
- Yoga Sutras of Patanjali — South Korea
- Yoga Sutras of Patanjali — India
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Yoga Sutras of Patanjali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.