Yoga Sutras of Patanjali Audience in United States
Yoga Sutras of Patanjali has an estimated audience of 1,103,588 people in United States. 66.3% are female, 33.7% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Product design, UK garage, Natural rubber, Israel, Voter registration.
The average Yoga Sutras of Patanjali fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, UK garage, Natural rubber, with strongest over-indexing on Product design (4.32× the country average). Demographically, the Yoga Sutras of Patanjali audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Novel
Demographics of Yoga Sutras of Patanjali fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 43.5 |
| Estimated audience size | 1,103,588 |
Audience persona
The typical Yoga Sutras of Patanjali fan in United States is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 170,929 | 1.41× |
| Texas | 95,369 | 1.01× |
| New York | 88,098 | 1.43× |
| Florida | 71,373 | 0.96× |
| Illinois | 42,871 | 1.17× |
| Pennsylvania | 38,860 | 1.05× |
| Massachusetts | 37,602 | 1.73× |
| New Jersey | 36,886 | 1.31× |
| Arizona | 36,791 | 1.63× |
| North Carolina | 34,866 | 1.05× |
| Washington | 32,692 | 1.48× |
| Georgia | 31,242 | 0.92× |
| Colorado | 31,028 | 1.78× |
| Virginia | 28,292 | 1.05× |
| Ohio | 27,343 | 0.8× |
| Michigan | 23,212 | 0.8× |
| Oregon | 19,356 | 1.53× |
| Maryland | 19,172 | 1.01× |
| Tennessee | 16,291 | 0.74× |
| Wisconsin | 14,617 | 0.88× |
| Minnesota | 14,544 | 0.92× |
| Indiana | 14,310 | 0.71× |
| Connecticut | 12,162 | 1.1× |
| Missouri | 11,754 | 0.66× |
| South Carolina | 11,155 | 0.67× |
| Utah | 10,775 | 1.09× |
| Kentucky | 8,732 | 0.63× |
| Louisiana | 8,024 | 0.56× |
| Nevada | 7,843 | 0.73× |
| Hawaii | 7,783 | 1.64× |
| Alabama | 7,666 | 0.5× |
| Iowa | 6,361 | 0.7× |
| Oklahoma | 5,984 | 0.49× |
| New Mexico | 5,665 | 1.02× |
| Kansas | 5,614 | 0.65× |
| Arkansas | 5,486 | 0.6× |
| New Hampshire | 5,169 | 1.19× |
| Washington, District of Columbia | 4,640 | 1.4× |
| Maine | 4,521 | 1.14× |
| Rhode Island | 4,212 | 1.2× |
| Montana | 4,093 | 1.34× |
| West Virginia | 3,725 | 0.72× |
| Idaho | 3,440 | 0.62× |
| Mississippi | 3,325 | 0.37× |
| Vermont | 3,222 | 1.66× |
| Nebraska | 2,689 | 0.49× |
| Alaska | 2,348 | 0.99× |
| South Dakota | 2,020 | 0.79× |
| North Dakota | 1,967 | 0.87× |
| Delaware | 1,956 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.32× | Business & Career |
| UK garage | 12× | Music & Radio |
| Natural rubber | 4.42× | Cars & Mobility |
| Israel | 4.21× | Travel & Leisure |
| Voter registration | 9.15× | Politics & Society |
| Bank account | 4.42× | Business & Career |
| Kingdom of Judah | 11.26× | Politics & Society |
| Stamp collecting | 6.86× | Home & Garden |
| Electrolyte | 6.16× | Health |
| Collectable | 2.04× | Kids & Family |
| Hibachi | 9.25× | Food & Beverages |
| 3D printing | 2.62× | Technology & Electronics |
| Halsey, Oregon | 8.41× | Travel & Leisure |
| Isometric exercise | 8.68× | Sports |
| Staycation | 3.24× | Home & Garden |
| Jeep Wagoneer | 5.28× | Cars & Mobility |
| Home equity | 1.8× | Home & Garden |
| Nationality | 1.95× | Politics & Society |
| Edgewater, New Jersey | 10.23× | Travel & Leisure |
| Embroidery Library | 12.35× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 8.91 |
| Sports Activity | POWER | 4.77 |
| Community Orientation | OPEN | 2.71 |
| LGBTQ+ Identity | OPEN | 2.63 |
| Sustainability | BALANCE | 2.51 |
| Design Affinity | PREMIUM | 2.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 13.6% |
| Italy | 6.1% |
See Yoga Sutras of Patanjali audiences in other countries
- Yoga Sutras of Patanjali — Germany
- Yoga Sutras of Patanjali — United Kingdom
- Yoga Sutras of Patanjali — France
- Yoga Sutras of Patanjali — Italy
- Yoga Sutras of Patanjali — Spain
- Yoga Sutras of Patanjali — Brazil
- Yoga Sutras of Patanjali — Japan
- Yoga Sutras of Patanjali — South Korea
- Yoga Sutras of Patanjali — India
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Frequently asked questions
How many fans does Yoga Sutras of Patanjali have in United States?
Yoga Sutras of Patanjali has an estimated audience of 1,103,588 people in United States, concentrated in California and Texas.
What is the gender split and age of Yoga Sutras of Patanjali fans?
66.3% of Yoga Sutras of Patanjali fans are female, 33.7% are male, with an average age of 43.5 years.
Which brands do Yoga Sutras of Patanjali fans like most?
Yoga Sutras of Patanjali fans show strongest brand affinity for Product design (4.32×), UK garage (12×), and Natural rubber (4.42×) over the country average.
Where do Yoga Sutras of Patanjali fans live in United States?
Yoga Sutras of Patanjali fans in United States are most concentrated in California (reach 170,929), Texas (reach 95,369), and New York (reach 88,098). These three regions account for the largest share of the active audience.
What other brands do Yoga Sutras of Patanjali fans also like?
Beyond Yoga Sutras of Patanjali itself, the audience over-indexes on UK garage (12×), Natural rubber (4.42×), Israel (4.21×), and Voter registration (9.15×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Yoga Sutras of Patanjali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.