Rascasse Audience Intelligence

Yoga Sutras of Patanjali Audience in United States

A data profile of the people who buy, follow and care about Yoga Sutras of Patanjali in United States — modelled from more than twelve digital signal sources. Yoga Sutras of Patanjali has an estimated audience of 1,103,588 people in United States.

#34among Novel in United States#8337among Topic in United States#1320in Politics & Society

The average Yoga Sutras of Patanjali fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hatha yoga, Yoga mat, Yin yoga, with strongest over-indexing on Hatha yoga (25.45× the country average).

Demographically, the Yoga Sutras of Patanjali audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yoga Sutras of Patanjali fan in United States is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Hatha yoga.

Category: Politics & Society · Type: Topic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yoga Sutras of Patanjali profile in United States.

Audience size
1.1M
in United States
Gender
66.3%♀
33.7% male
Age
43.5
average years
Country rank
#22130
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yoga Sutras of Patanjali fans

66.3% are female, 33.7% are male, average age 43.5.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Yoga Sutras of Patanjali audience in United States
MetricValue
Female66.3%
Male33.7%
Average age43.5
Estimated audience size1,103,588
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Yoga Sutras of Patanjali audience in United States
Age bracketShare%
16-199%
20-2914%
30-3923%
40-4931%
50+23%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Yoga Sutras of Patanjali audience comes from United States.

Worldwide audience distribution share by country for Yoga Sutras of Patanjali
CountryShare
United States18.6%
India13.6%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yoga Sutras of Patanjali audience in United States is strongest.

Fig. 05

Top regions by affinity

Yoga Sutras of Patanjali fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~30K1.63×
02Massachusetts~30K1.58×
03Vermont~3K1.40×
04Washington~30K1.33×
05Idaho~7K1.31×
06Oregon~20K1.30×
07California~200K1.29×
08Arizona~30K1.29×
09New York~80K1.27×
10Hawaii~6K1.23×
11Washington, District of Columbia~4K1.21×
12New Jersey~30K1.16×
13Rhode Island~4K1.14×
14Maine~4K1.11×
15Connecticut~10K1.10×
16New Hampshire~5K1.08×
17Montana~3K1.07×
18Utah~10K1.05×
19New Mexico~6K1.02×
20Alaska~2K1.02×
21Illinois~40K1.00×
22Maryland~20K1.00×
23Pennsylvania~40K0.99×
24Virginia~30K0.99×
25North Dakota~2K0.99×
26North Carolina~30K0.98×
27South Dakota~2K0.98×
28Wisconsin~20K0.94×
29Delaware~3K0.94×
30West Virginia~5K0.93×
31Minnesota~10K0.92×
32Florida~70K0.91×
33Texas~80K0.88×
34Nebraska~5K0.88×
35Georgia~30K0.87×
36Mississippi~8K0.87×
37Iowa~8K0.87×
38Arkansas~8K0.86×
39Kansas~7K0.86×
40Nevada~9K0.85×
41Michigan~20K0.84×
42Kentucky~10K0.83×
43Ohio~30K0.82×
44Louisiana~10K0.82×
45Tennessee~20K0.81×
46Indiana~20K0.81×
47Missouri~10K0.81×
48South Carolina~10K0.81×
49Oklahoma~10K0.81×
50Alabama~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Yoga Sutras of Patanjali, United States
0.78×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yoga Sutras of Patanjali audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yoga Sutras of Patanjali audience
#·InterestCategoryAffinity×
01Yoga matSports40.71×
02Hatha yogaHealth25.45×
03Yin yogaSports18.30×
04Kundalini yogaHealth16.99×
05Bikram YogaHealth16.66×
06HinduismPolitics & Society12.30×
07International educationBusiness & Career11.65×
08AcupunctureHealth9.11×
09BuddhismHealth8.20×
10Hot yogaSports7.21×
11Self-healingHealth7.11×
12Project managementBusiness & Career5.83×
13Sustainable energyHome & Garden4.76×
14Renewable energyBusiness & Career4.15×
15Self-awarenessHealth3.52×
16Trader Joe'sShopping3.13×
17Self-loveHealth3.08×
18AirbnbTravel & Leisure2.49×
19Organic foodFood & Beverages2.46×
20Physical fitnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yoga Sutras of Patanjali audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yoga Sutras of Patanjali audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE10.23×
Sports ActivityPOWER5.30×
Community OrientationOPEN3.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yoga Sutras of Patanjali audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
DIY MentalityTHRILL1.00×
CreativityOPEN1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yoga Sutras of Patanjali have in United States?

Yoga Sutras of Patanjali has an estimated audience of 1,103,588 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yoga Sutras of Patanjali fans?

66.3% of Yoga Sutras of Patanjali fans are female, 33.7% are male, with an average age of 43.5 years.

03

Which brands do Yoga Sutras of Patanjali fans like most?

Yoga Sutras of Patanjali fans show strongest brand affinity for Hatha yoga (25.45×), Yoga mat (40.71×), and Yin yoga (18.3×) over the country average.

04

Where do Yoga Sutras of Patanjali fans live in United States?

Yoga Sutras of Patanjali fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Yoga Sutras of Patanjali fans also like?

Beyond Yoga Sutras of Patanjali itself, the audience over-indexes on Yoga mat (40.71×), Yin yoga (18.3×), Kundalini yoga (16.99×), and Hinduism (12.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yoga Sutras of Patanjali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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